Adobe Workshop & AAF 4th District Fall Conference

GOT SOMETHING TO SAY DURING THE CONFERENCE? TWEET IT! #PBSOCIAL

CONFERENCE SCHEDULE

FRIDAY, NOV. 13th

Noon – 6:00pm - Conference Registration

1:00-5:00pm

• Adobe® Workshop*
  "Interactive Design, Building on What you Know" - presented by Chris Converse
  Taking your magazine online or making that brochure interactive and dynamic is within your reach. You already know Adobe® Photoshop® and Adobe® Illustrator®, now apply that knowledge and experience to expressing your ideas in websites you build yourself. We'll show you how you can take your Photoshop assets and move them into Adobe Flash® Professional for an interactive experience that will turn heads. Turn even more heads by animating a Photoshop file in Adobe After Effects® or customizing an Illustrator logo for a 3D title. Learn how you can easily apply what you know and venture into the world of interactive design.
  *This workshop is not included in the cost of registration.

7:00-??? - Friday Night Social hosted by the Palm Beach Ad Fed

9:00-??? - Hospitality Suite

SATURDAY, NOV, 14th

8:00-9:30am - Breakfast with Greta Schulz, President ProActive Training,
“TURNING SOCIALIZING INTO SALES”

9:45-11:00am - Concurrent Workshops

• MAKING YOUR AGENCY MORE SOCIAL: HOW TO INTEGRATE SOCIAL MEDIA INTO YOUR AD CAMPAIGNS – Jason Inasi, The Factory Interactive
• ADDY Software Training – Jeffrey Delong, Vice Chair Technology, National ADDY Committee
• Presidents' Council – Susan Waldeck

11:15-12:45pm - Board of Directors' Meeting

1:00-2:30pm - Lunch & Keynote Speaker (to be announced soon)

2:45-4:00pm - Concurrent Workshops

• A Matter of Trust: Building Social Relationships in an Interactive World – Carl Smith, nGen Works
• Government Relations Begin at Home – Craig Neuman and Jack Hebert
• Member Communications Best Practices – Peter Baxter, Elizabeth Blair, Jessi Miller, Wagner

4:15-5:30pm

• Concurrent Workshops
• MARKETING TO HIGH SOCIETY – Chris Ramey, Luxury Marketing Council
• Using EMMA – Elizabeth Blair
• ADDY Roundtables - judging, software, gala planning – Michael Anderson

• 6:30-7:30 - Dinner

8:00-??? - Palm Beach Social Scavenger Hunt /Hospitality Suite

SUNDAY, NOV. 15th

9:00-10:00am - Breakfast & Public Service Campaign Introduction

10:15-11:15am
Concurrent Workshops

• ADDY Q&A – Michael Anderson
• Club Management Round Tables – AAF Initiatives, Fundraising Ideas, Building Membership, Creating Memorable Programs, Wildcard

11:20-12:15pm - Board of Directors' Meeting

Adobe® Workshop Pricing:

• $35 for members and full conference registrants
• $50 non-members
• $25 students (with current student ID)

Conference Registration prices:

• $150 (by October 31)
• $180 (After November 1)

A La Carte Prices:

• Sat. Breakfast: $35 (by October 31); $45 (After November 1)
• Sat. Lunch: $35 (by October 31); $45 (After November 1)
• Sat. Dinner: $55 (by October 31); $65 (After November 1)
• Sun. Breakfast: $35 (by October 31); $45 (After November 1)

Hotel Information
Marriott Palm Beach Gardens
4000 RCA Boulevard
Palm Beach Gardens, FL 33410
Reservation Line: 800-228-9290
Group: American Advertising Federation
Rate: $69 (deadline is 10/31/2009)

Group code 4AAF or Ad Fed or use the link below to reserve your room online:

Palm Beach Gardens Marriott

Questions: sarah@4aaf.com or 813-988-0737

Palm Beach Gardens Marriott 4000 RCA Blvd. Palm Beach Gardens, FL 33410 Phone: 561-622-8888 Sarah Jeffcoat 813-988-0737 sarah@4aaf.com

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