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Do you need a chain saw, generator, or someplace to store frozen food until the electricity comes back on? Do you need someplace to stay, or an office to use until the windows are replaced in your building? How about just some help cleaning up? Those are some of the things being experienced by our AAF Members in the wake of Hurricane Matthew.

Many of our members are returning to their homes and businesses today after evacuations to find damage. Others didn't have to leave but still had impact on their properties or interruptions of the local infrastructure. In either case, you may find that you have a need that can be met by other members of your extended Ad Fed family locally and around the District. We want to help you by acting as a hub for communication and matching you with someone who may be able help.

If you need help simply email your request to This email address is being protected from spambots. You need JavaScript enabled to view it. and we will do our best to assist you with finding a helping hand from your friends in the Fourth.  
You can also post directly to the Fourth District Facebook Page

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Tampa Bay video production company CMR Studios has won ADDYs in cinematography for their time lapse videos. One year ago they were set to document the demolition of the iconic St. Petersburg Pier with three strategically located time lapse cameras. The waterfront site was supposed to be cleared of the inverted pyramid and approach in about six months. That initial prediction was way off. As a result the three solar powered camera installations have been shooting an image every five minutes for, thus far, a year. That totals some 315,360 images that have now been compiled into a dramatic time lapse video that belies the months it has been underway. The edited time lapse video is about a minute and a half.

Adam Weber from Tampa Video Production company CMR

Adam Weber, the photographer and producer of the project, visited each camera on a weekly basis to perform maintenance and offload the images to create the video. That included climbing onto the roof of the Birchwood Hotel on Beach Drive in downtown St. Petersburg. That camera provided a dramatic elevated clear view of the entire pier. Another camera was placed at the St. Petersburg Marina for a water level view of the south side of The Pier and another at the Vinoy Marina captured the demolition on the north side. The three locations insured that all the action would be captured and shown in the final edited video.

Incrementally throughout the year the images were processed and edited to delete periods of inactivity. And even though the cameras were mounted firmly, camera shake that would not be visible in normal speed video became very apparent. So the thousands of images had to be processed and stabilized.

View the St. Pete Pier demolition time lapse video here.

The production is actually not yet complete. Filming continues of the demolition of the approach. Then the cameras, and Adam, will get a rest before capturing the construction of the new pier to bring this multi-year time lapse video full circle. The video will become part of the historical archives at the St. Petersburg History Museum which sits on the approach to The Pier, and another ADDY entry.


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Clearwater, FL, August 4, 2016 – GSP, a leading provider of retail services, has recently achieved a milestone of 500 employees nationally. That includes its four regional locations – plants in Clearwater, Provo and Madison plus a corporate office in Clearwater – as well as customer service personnel strategically located across the country to meet client needs. This number is also expected to grow within the year due to additional career opportunities available in all locations.

GSP reached the magical 500 number while celebrating its 38th year in business. The corporate office in Clearwater acquired additional square footage for the company’s award-winning staff of graphic designers, art directors and creative directors. The space also includes an onsite photography studio to handle clients’ food photography and fashion product photography needs.

As more retailers turn to apps to help them compete more effectively at the store level, the development team has expanded to add capabilities to AccuStore® and GSP marketing software. The team created Print On Demand software to help retailers adjust their menu board printing specific to stores. Additionally, a growth spurt at the large-format graphics lab Great Big Pictures netted the company 115 more employees to handle client demand at its Madison plant.

“The amazing thing is that we are still hiring,” said Donna Manion, Vice President of Human Resources. “We are looking for digital press assistants, press operators, account managers and more, including positions in professional careers such as software development,” she added. “Candidates are attracted to GSP’s dynamic culture and career growth opportunities.”

A list of openings can be viewed at

GSP also looks forward to its next milestone event: a 40th anniversary celebration in 2018.

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LOOK Marketing, announced today that Sarah Evans has joined the award winning creative agency as Project Coordinator. As the newest Spark Plug to join the company’s marketing team, Evans will be responsible for elevating the execution of LOOK client initiatives to ensure objectives are surpassed in best-in-class, award-winning manner.

Evans brings emanate experience from creative agencies throughout Central Florida, where she has had the opportunity to research, conceptualize, and brand, dynamic industry leading companies. Her versatile knowledge of startups and larger, established corporate businesses and their need to produce impact generating communications campaigns enables LOOK Marketing to continue to grow as a successful, integrated marketing and creative agency that delivers highly effective marketing initiatives.

“As LOOK Marketing’s client list expands and evolves, we are excited to welcome Sarah to our team,” said Tim McKercher, President of LOOK Marketing. “Our clients’ demand solutions that will move their audiences, and Sarah’s experience and skillset will allow us to continue providing exceptional service. With Sarah’s project coordination support we’re sharpening the strategic and efficient execution of our services that will deliver bigger WOW for our current corporate clients and expands LOOK’s bandwidth for additional growth.”

“LOOK Marketing is an exceptional agency that provides a level of industry knowledge and insight that is often left unmatched in the marketing industry,” added Evans. “I am thrilled to be playing such a critical role in delivering LOOK’s outstanding work. The LOOK team is driven by passion and a competitive spirit that allows for endless possibilities! No project is turn-key and that is so important in staying engaged in the work every single day.”

Sarah Evans is a native of Melbourne, Florida and a graduate of Florida State University.

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2016 ADDY Winners CoverAt the American Advertising Awards national gala at Admerica in Anaheim, thirteen Fourth District agencies won a total of 27 ADDYs. Leading the list was Dunn & Co of Tampa. They won three Gold and Four Silver awards. Alma DDB, Coconut Grove, won one Gold and three Silvers. Adjective & Co won Two Golds. PUSH was awarded one Gold and one Silver. Ringling College Design Center, and Jacaty + Associates were presented two Silver awards each. Silver ADDY winners Embry-Riddle Aeronautical University, Bravo/Y&R Miami, Shepherd, Zubi Advertising, the community, Sachs Media Group, Paradise Advertising & Marketing, Inc., and Brand Tango round out the list or professional winners.

Miami Ad School students  Dan Flora, Christopher Serrano and Daniel Jaramillo won Gold ADDYs. Ringling's Jacob Ferguson and Adrian Pumarejo received a Gold and a Silver, Jeff Bleitz got a Silver. John Stanko from USFSP won two Silver ADDYs. Zina Dombusch of University of Miami, Andrew Wiseman from Pensacola Christian College and Alfredo Salkeld of UCF were also awarded Silver ADDYs.

Cick here to view the online portfolio of National American Advertising Awards winners.

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Ringling NSACAt the National Student Advertising Competition finals in Anaheim, Ringling College of Art & Design won the award for Best Plans Book and also placed Third for their campaign created for client Snapple. READ MORE HERE

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The latest web development project from Treeforg Cinegraphix is for the Early Learning Coalition of Orange County. The Central Florida based marketing agency has specialized in web development for the past nine years, and took on the project to meet the needs of one of Orange County’s most valuable early education resources. “We needed to modernize the website to make it more accessible to mobile users, which is a large percent of our target demographic. While making it more user-friendly overall, it also needed to be more aesthetically pleasing. Treefrog Cinegraphix nailed it!” said The Early Learning Coalition of Orange County’s Community Relations Coordinator, Jonna Gordon.

The group’s previous website was created in 2012 through the GiveCamp Orlando project. The Treefrog web development team used multiple advancements to create the new custom website with improved user experience and updated design. One of the most highly anticipated features users will appreciate about the new site is the masonry grid on the homepage to assist users in filtering information that is most important to their role as either a parent, educator, or volunteer. Users will also appreciate the ease of finding information about the annual First Five Years Gala, which the organization relies on to raise funds for their program. “Assisting nonprofits with their marketing and communication goals has always been a passion of mine. This new design greatly improves access to important information for users and is in line with our company mission to make the web a better place,” said Co-Owner and Creative Director of Treefrog Cinegraphix, Christian Knightly.

The team also implemented their proprietary WordPress base framework - Canopy - to ensure the Early Learning Coalition of Orange County’s new website was user friendly for the organization administrators maintaining the website as well. Visit the new website to see the new updates in action:

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2017 EC InstallationBarry Wallace of AAF Tampa Bay will lead the AAF Fourth District as Governor for the coming 2016-17 year. The installation of officers was conducted by Past Governor Nairn' Gillet at the American Advertising Awards gala in Tampa. Other members of the new Executive Committee are: Governor-Elect Mara Rodriguez - AAF Emerald Coast, Treasurer Wendy Payton - AAF Suncoast, Secretary Mike Weber - AAF Tampa Bay and Immediate Past Governor Yeosh Bendayan - AAF Orlando.

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Jim ClarkJim Clark of Emerald Coast was presented the 2016 Jack Philipps Gold Medal. The award is  the highest honor presented by the AAF Fourth District. It is presented in recognition of outstanding contributions to advertising and furthering the industry’s standards, creative excellence and public service. Flanked by five of the previous recipients, Jim was truly surprised and stunned at the District ADDY gala presentation.

Identified as a dreamer, a romantic, and a creative genius by many, Jim holds a passion for technology and for helping others any way he can. He’s also been called “crazy,” “weird,” and even “strange” by those who haven’t had the pleasure of meeting him. For over 23 years Jim Clark has been a creative director dedicated to seeing his clients succeed. As the agency owner of Clark & Company (, Jim provides creative services, marketing planning, and comprehensive and integrated creative solutions. He works with his clients on everything from developing a strategy to concept and execution of traditional and digital media - including business and marketing strategy solutions. He is also a published author.

Jim Clark accepts Jack Philipps AwardJim has been honored with many previous awards including the 1995 AAF Silver Medal Award for Outstanding Advertising Achievement and over 100 ADDYs. He currently serves for the American Advertising Federation Fourth District as Historian and was the founding President of the Emerald Coast Advertising Federation in 1992. He has served as an AAF ADDY Judge all over the United States and is the founder of Ad3 ( - a community, philosophy, work ethic, and lifestyle. He currently lives on the beautiful Emerald Coast with his soon-to-be wife, Mara Rodriguez, and her two children. Jim believes that if you’re not having fun at work, it’s just work.

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2016 BOSAlma DDB, Coconut Grove lit a fire under the judging team at the 2016 Fourth District ADDY competiton with their campaign for Kingsford “Fast Lighting Charcoal.” It won the Professional Division Best of Show and three best-of-category Charlie awards. The AAF Miami agency also won other Charlies in Non-Traditional and Public Service categories and a Judges Choice award for Advertising Concept.

The Student Best of Show award and a $1000 scholarship went to Jacob Ferguson of Ringling College of Art & Design for his Animation Demo Reel.

The Mosaic Award was presented to McCann Erickson Trinidad - Port of Spain, Trinidad and Tobago for a moving TV spot for TSTT - Blink Bmobile titled “Giraffe.”

On Ideas of Jacksonville Symphony Campaign was presented a Judges Choice Award for Excellence for The Arts. The Backpacks Company Integrated Campaign by helium creative – Ft. Lauderdale, won Judges Choice for Art Direction.

In addition to their Gold ADDYs, Charlie awards also went to: Disney Yellow Shoes - Celebration, Dunn&Co, - Tampa, Cat Country 98.7/NewsRadio1620 - Pensacola, Paradise Advertising & Marketing, Inc. - St. Petersburg, Brand Tango - Deerfield Beach, Jacaty + Associates - Ft Lauderdale, Zubi Advertising - Coral Gables, and AHT Creative - Fort Pierce.

View the winner's book and complete list of ADDY awards here.

Photos of the ADDY gala and award presentations are here.

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Clearwater, FL, April 21, 2016 – GSP, a leading retail services provider and creator of the groundbreaking site-profiling technology, AccuStore®, announced today that tech guru Michael Winser has joined its board of directors.

“Michael has an incredible software applications background,” said CEO Geoff Neuhoff, noting Winser’s extensive resume of work. “His rich history of developing tech solutions at industry giants such as Microsoft and Google will be an incredible asset in advising GSP’s innovation strategy. He can help ensure we are effectively leveraging our company’s technologies and advise on areas of ongoing development such as our AccuStore site-profiling platform. We are honored to have Michael on our board.”

Winser has worked on everything from Internet Explorer to kitchen design software and has one patent under his belt for virtual magnifying glass architecture. After more than 16 years at Microsoft, he spent a decade in the world of software startups before joining Google as a group product manager. Winser is also a member of the NY CTO Club, an invitation-only group of New York’s most senior technologists.

“GSP’s site intelligence platform, AccuStore®, and proprietary POPManager® software are the catalysts behind its retail execution solutions,” said Winser. “I look forward to working with the GSP leadership team as they continue to help retailers with technology that streamlines communications, reduces expenses, improves execution and accelerates growth,” he added.

Technology has long been a part of GSP’s DNA. As early as the 1980s, when the company noticed retailers were guessing at print quantities because they didn’t have accurate site measurements, GSP developed a proprietary software system that enabled it to guarantee the right sign made it to the right store every time. That system became the industry-leading tool for eliminating waste and minimizing marketing signage costs. GSP continued to develop even more innovative site profiling software solutions and a mobile app to improve the store experience. In 2014, the AccuStore® brand was born with a dedicated staff to support the technology.

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Local celebrations honoring winners have been on-going the past few weeks in advance of the District judging. Click here to see the winners and events.

The Fourth District Annual Conference and American Advertising Awards Gala will be held in Tampa April 29 thru May 1. Click here for information, registration and tickets.

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20110806 Barry Wallace 460
AAF Tampa Bay has honored Governor-Elect Barry Wallace with the AAF Silver medal. For over 25 years Barry has been a recognizable face in the advertising community. As one of Tampa’s most sought after creatives, Barry has walked the halls of many of the area’s top advertising agencies. Barry began his creative career at a very young age by sparking the imagination of young children while working as a performer at Disneyland. He went on to work as a Creative Director for Tully-Menard Advertising, The Lipphardt Agency, The Dutcher Group, Walker Brands, his own Barry Wallace Brand Design and now serves our industry as the Marketing Manager for JL Marine Systems, Inc.

Creatively, Barry has garnered countless awards for his work both regionally and nationally. Tonight adding the 2015 Silver Medal award to his list of accolades. Barry epitomizes the Silver Medal award not only for his successful career, but also for his devotion to our community. As a leader in the American Advertising Federation, Barry has held many positions including President of AAF Tampa Bay. He now serves on the National Committee for the American Advertising Awards and is the incoming Governor of AAF District 4.

Barry is an active member in his church and has helped a number of Tampa Bay’s non-profit organizations, tapping his experiences as a creative professional, a mentor, a father and a leader to help wherever and whenever possible.

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Smokey bones logoWithin 30 days of breaking ties with Logan's Roadhouse and starting the New Year at an even faster rate than last year's record pace, Zimmerman Advertising has announced its partnership with Smokey Bones Bar& Fire Grill, serving as the Florida-based chain's new Agency of Record.

Zimmerman won 12 accounts in 2015, making it one of the most successful years in the agency's history. The agency says a clear focus on sharpening talent, enhancing culture and doubling down on retail data strategy was a major factor in the renaissance the agency is enjoying. Smokey Bonesputs Zimmerman back in the casual dining sector.

"We were looking for an agency that had a fantastic reputation for execution and not afraid to push the envelope. They will be a great partner to our team and our objectives," says Ryan Esko, CEO ofSmokey Bones

Smokey Bonesis one of the leading restaurants known for its slow-smoked and fire-grilled dishes, operating 67 locations in 16 states and employs nearly 3,800 people. Smokey Bones recently opened three new locations and has plans to open a number of restaurants in the next couple of years.

"We want to work for brands that are aggressively led by executives that are driven to find the true business potential and see growth as an essential goal. Ryan Eskoexemplifies that," says Zimmerman Advertising CEO,Michael Goldberg.

Zimmerman will be leading the ambitious dining chain's creative services, strategy, media planning & buying (traditional and digital), social media activation and production.

"Smokey Bonesis a brand that demands guts, grit and growth. We love that. In fact, that's the only way we work," saysJordan Zimmerman, Founder and Chairman of Zimmerman.

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11011562 10155744242655361 2905084696471464443 oAAF Panama City President Kristi Kirkland, President of Answer Marketing a business acceleration firm, has been awarded the 2015 Woman of Distinction Business Leader award. Women of Distinction Award honors women from across the United States who have demonstrated excellence, leadership and integrity in their fields and in the community, serving as role models for other successful women.

The Women of Distinction a program inspired by Girl Scouts nationally, the Girl Scouts of the Florida Panhandle annually honors women from across the Florida Panhandle who truly stand out for their commitment to the community. Kristi was nominated in 2013 making it into the top 20 honoree's and recently in 2015 in the top five being awarded under the category for Business Leader. During this event Answer Marketing was blessed to be able to offer a scholarship to a local Girl Scout for furthering education a passion of hers.

Military raised helped shape Kristi's career as President of Answer Marketing a business acceleration firm founded on helping professionals succeed. Love of family, friends, and community, plus working as hard as she plays drives her energy in business and in life. Not one to say, No, where there's a need her routine involves serving as President of AAF Panama City, Fellowship of Christian Athletes, member of both local chapters of the Chamber of Commerce, NAWP, and director of several professional groups built by her company; A-Team, S.M.A.R.T. team, and the Loyal to Local Cash Mob. She's served as Charter member of Rotary, board member of Girls Inc and Emerald Coast Business Women, as well as being an ongoing support resource and volunteer for many non-profits, professional and charitable organizations.

“The military taught me it is ALL our duty to use our abilities to build a better world,” said Kristi Kirkland, “Alone we can be good, but together we can be great. It is my hope to always be part of the solution showing there is a better way together.”

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Clearwater, FL  – GSP, a leading provider of retail services, announced today that it has added the EFI™ VUTEk HS100 Pro, a high volume digital UV inkjet press, to its GSP Madison operations facility. The new digital press prints at speeds up to 70 boards per hour, to help GSP reduce turnaround times for its clients.
"The new VUTEk HS100 Pro is extremely efficient in handling a wide array of substrates,” said Elaine Scrima, GSP’s Vice President of Operations. “It combines the high quality our customers deserve with higher productivity to meet their demands, so we have the ability to achieve fast, accurate output with photorealistic color consistency.”
The new 3.2-meter, hybrid digital UV press is part of GSP’s previously announced plan for plant upgrades.
It will expand GSP’s digital efficiency and commitment to overall excellence.

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The AAF 4th District converged in Tallahassee earlier this week to recognize Advertising Day at the Capitol. 40 AAF members from across the state met with their local Senators and Representatives to discuss how Advertising fuels Florida's economy and other issues impacting the industry.

 A prominent topic of conversation focused around a potential Film Incentive bill that would help Florida compete with other states for movie and film production jobs as well as encourage tourism.

The executive members representing the 4th District additionally met with the Senate President to discuss this potential bill and the need to work one-on-one with local  Representatives to champion the cause. 

Before adjourning for the day the AAF was treated to a private tour of the Senate Chamber hosted by Senator Latvalla and an inspiring talk from Representative Peters.

This was the first time in recent history the AAF 4th District chose to hold Advertising Day during fall Committee Meetings instead of date while legislature is in session. The date change allowed our members to meet with and educate their legislators before bills are finalized.

CLICK HERE to view the D4 Facebook page for more photos from Ad Day. To see more from the other delagate clubs search #AdDay.

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Artemis, a Melbourne-based information technology company, was recently awarded the GrowFL economic development program's CEO Nexus Cup.

The CEO Nexus Cup is a traveling trophy and member-recognition award, lauding those companies that have achieved significant entrepreneurial success. Artemis doubled its business over the last three years and was named,Innovative Company of the Yearby the Economic Development Commission (EDC) of Florida’s Space Coast.

Artemis specializes in providing technical support and networking solutions to the healthcare, non-profit, and professional services industries. The company's areas of expertise include both cloud computing infrastructure and on-premises technology infrastructure.

The company's president, Travis Proctor, was recognized by Florida Governor Rick Scott as one of Florida’s top young entrepreneurs in 2012.

“When a company doubles its business over the course of three short years, you can’t help but take notice,” said Tom O’Neal, executive director of GrowFL and associate vice president for UCF’s Office of Research and Commercialization. “Travis Proctor is an astute entrepreneur leading an exceptional team of professionals. We look forward to seeing what else the future holds as the company continues along its path of expansion and growth.”

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Having already won American Advertising Awards for their work in last year's competition, two websites by Tampa digital agency Bayshore Solutions won silver in the 45th annual Creativity International Awards program. University of South Florida Center for Advanced Medical Learning and Simulation (CAMLS) won in the B-to-B category, and J.C. Newman Cigar Company's Diamond Crown took silver international honors for self-promotional brand websites.

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(Fort Lauderdale, FL) SproutLoud, an award-winning hyperlocal channel marketing platform that delivers local marketing automation to some of the best global brands, today announced new client Virginia Farm Bureau Insurancea leading insurance provider for individuals, families and farms in Virginia. SproutLoud offers a new platform for Virginia Farm Bureau Insurance that is complete with a unique suite of services, which will allow them to streamline their current local marketing for their agents and leverage new marketing solutions.

Complemented by the full integration with SproutLoud’s user-friendly online marketing portal, the new platform for Virginia Farm Bureau Insurance is envisioned to enrich their network by simplifying the marketing process, furnishing tools to manage creative assets, and launching multichannel marketing campaigns. More specifically, the added benefit of SproutLoud’s seamless co-op funds management process increases both efficiency and profitability, resulting in a more succinct brand presence.

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