Posted on in News

APRIL 1st, 2014
SAVE THE DATE

ADVERTISERS ARE ADVOCATES.

For companies. For causes. For cultures. AAF-4th District Ad Day is an important day set aside for advertisers to become advocates for ourselves; a day to challenge our State Legislators to advocate for advertising industry interests.

Join your AAF-4th District peers in this annual state-wide convergence at the Tallahassee State Capitol complex when we will meet with our representatives, tour legislative grounds, hear from key movers and shakers in our political scene and be inspired to do more as advocate citizens.

SCHEDULE

Monday, March 31st 
3:00 p.m. Check-in at Hotel Duval
6:30 p.m. Welcome Reception at Hotel Duval

Tuesday, April 1st
(additional details to come)
7:30 a.m. 4th District Board Meeting (all delegates attend)
9:00 a.m.-3:00 p.m. Legislative activities

PLEASE NOTE
Local chapter delegates schedule appointments with their legislators directly.

WHO CAN ATTEND?

Any member of a local 4th District Chapter is encouraged to take part! AAF-Fourth District provides FREE hotel lodging, Monday evening reception, and breakfast and lunch on Tuesday for conference delegates. Contact your Government Relations Chair or President to learn more.


CHAPTER LEADERS
Please register your Ad Day conference attendees by MARCH 1ST to ensure hotel room availability.

Resources

This email address is being protected from spambots. You need JavaScript enabled to view it.
4th District State Lobbyist

Contact Jack with questions or insights about your legislators,setting appointments and ideas for meaningful contact with them.

This email address is being protected from spambots. You need JavaScript enabled to view it.
4th District Government Relations Chair

Contact Wendy with any questions or concerns you have about the event and its activities.

This email address is being protected from spambots. You need JavaScript enabled to view it.
4th District Legislative Liaison

Please forward your booked appointment schedule to Nairn'. He will collect chapter name, your name and phone number, legislator's name, Tallahassee office number, and date/time of appointment.

Find Your District Legislators
Florida Senate
Florida House of Representatives
 
Hits: 2585
0

Posted on in News

AdDay2014ADVERTISERS ARE ADVOCATES. For companies. For causes. For cultures.

AAF-4th District Ad Day is one very important and special day set aside for advertisers to advocate for ourselves. A day to challenge our State Legislators to advocate for us -- to remember the impact they make each and every time they cast a vote, need advertising help or guidance, or need to solve an advertising-related problem in their district.

Join your peers in this annual state-wide convergence at the Capitol where, led by AAF-Fourth District Lobbyist, Jack Hebert, we will meet with our representatives, tour the legislative grounds, hear from key movers and shakers in our political scene and be inspired to do more as advocate citizens.

#D4AdDay

WHO CAN ATTEND?
Anyone who is a member of a local 4th District Chapter is encouraged to take part! AAF-Fourth District will provide at no cost to you or or your club free hotel lodging (double-occupancy), plus breakfast and lunch on April 1s for Club delegates. See your Chapter's Government Relations Chair or President to learn more about how you can participate.

SCHEDULE - MORE DETAILS TO COME
Monday, March 31st
6:30 p.m. Welcome Reception at Hotel Duval

Tuesday, April 1st
7:30 a.m. 4th District Board Meeting (all delegates attend)
9:00 a.m.-3:00 p.m. Legislative activities.

LOCAL CHAPTER DELEGATES ARE RESPONSIBLE TO SCHEDULE APPOINTMENTS WITH THEIR LEGISLATORS DIRECTLY.

RESOURCES
Wendy Payton, 4th District Government Relations Chair
239-910-3884 or This email address is being protected from spambots. You need JavaScript enabled to view it.
Contact Wendy with any questions or concerns you have about setting appointments or coordination of the event and its activities.

Jack Hebert, 4th District State Lobbyist
This email address is being protected from spambots. You need JavaScript enabled to view it.
Find your district's legislators at:
Florida Senate: http://www.flsenate.gov/
Florida House of Representatives:
http://www.myfloridahouse.gov/

Nairn' Gillet, 4th District Legislative Liaison
This email address is being protected from spambots. You need JavaScript enabled to view it.
Please forward your booked appointment schedule to Nairn'. He will collect chapter name, your name and phone number, legislator's name, Tallahassee office number, and date/time of appointment.

Hits: 2725
0

Posted on in News

Remembering Fellis J. Carnley

(December 23, 1928 - January 6, 2014)

  

 

It is with deep sadness that we announce the passing of Fellis J. Carnley, one of our founding members and a great champion of the advertising industry, on Monday, January 6, 2014, after a long struggle with Alzheimer's and Parkinson's disease. Mr. Carnley, father of Graphateria owner and general manager Bob Carnley, was 85 years old. Fellis, as he was invariably known, was the first recipient of the AAF Tallahassee Silver Medal in 1974 and the only two-time winner, receiving the Silver Medal again in 1980. This tradition of advocacy and service to our industry was passed on to Bob, a current AAF Tallahassee member, past president and 1995 Silver Medalist.


Fellis's career in radio and television spanned more than 40 years. He held virtually every job imaginable in local stations in Alabama and Florida, retiring in 1994 as Director of Sales and Advertising for WCTV in Tallahassee, a post he had occupied for many years. After his retirement, he was active in the Service Corps of Retired Executives (SCORE) and Graphateria, until overtaken by illness about three and a half years ago.


Fellis believed in the value of participation in his communities, both civic and professional. He was recognized on many occasions for outstanding leadership and service to the advertising community, and worked tirelessly to advance its professional standing. He was an active member of the Tallahassee Advertising Federation, now AAF Tallahassee, where he served as President and lobbyist, and the American Advertising Federation where he served as Governor of the Fourth District and Chairman of the National Council of Governors of the American Advertising Federation. Among his many distinguished awards, he was honored to receive the first annual Dr. Royal H. Ray Award as the "Outstanding Advertising Member of 1974," the 1974 Silver Medal and 1980 Silver Medal from the Tallahassee Advertising Federation. 
 
Family and friends will always remember this kind and gentle man; a loving and dedicated husband and father, and mentor to entire generations of sales and advertising professionals. Fellis is survived by his wife Georgia Hatfield Carnley, his son Robert (Bob) Carnley (Margaret Hanna), and daughter Kathy Carnley-Stanley. Our thoughts and prayers are with the Carnley family as they celebrate Fellis' life and mourn his loss. A complete obituary is available here.


Visitation for family and friends will be held Thursday, January 9, from 5 - 7 p.m. at Abbey Funeral Home located at 4037 North Monroe Street. The service will be held at 11 a.m. on Friday, January 10, also at Abbey Funeral Home, with interment to follow at Tallahassee Memory Gardens just behind the funeral home. In lieu of flowers, donations may be made to Big Bend Hospice, 1723 Mahan Center Blvd., Tallahassee, FL 32308 or to The Alzheimer's Project, Inc., 301 East Tharpe Street, Tallahassee, FL 32303. 

Hits: 3392
0

Posted on in News

Though the newly designed American Advertising Awards entry website is intuitive and easy to use, this step by step guide will answer any questions you may have. CLICK HERE to download the guide.

Hits: 4803
0

Posted on in News

Since it was founded, the greatest strength of the ADDY Awards was its roots as a local competition. It remains so today. However, the “local” feel has, for many, obscured the true size and national scope of the competition. As a result, the ADDY Awards — the largest and most competitive advertising awards program – is redefining the brand.

Hits: 2109
0

AAF Suncoast has started an online petition that will be sent to Congressman Buchanan, Senator Nelson and Senator Rubio. Signing this petition shows your opposition to any legislation that would change or modify the business expenses deduction for advertising as it currently exists in the tax code. Click here to view and sign the petition.

AAF Treasure Coast President Barry Grant Marsh, was invited to join WSTU AM newsman Tom Teter for the official dedication ceremony of the Veterans Memorial Bridge on Saturday November 9th. This historic event was attended by US Congressman Patrick Murphy, State Representatives Gayle Harrell and Mary Lynn Magar as well as local county and city commissioners who spoke to a crowd of over 500 hundred. Barry took the opportunity to speak one on one with Congressman Murphy concerning the proposed bill to lower the deduction for advertising.

The Fourth District and local AAF affiliates will keep you aware of activitiy related to this critical issue and making your voices heard in Washington.

Hits: 2694
0

Posted on in News


Senator Max Baucus, D-Mont., Chairman of the Senate  Finance Committee released draft  tax reform legislation today that takes direct aim at advertising (section  23, page 104). The bill would only allow 50% of advertising expenses  to be deducted in the current year, with the remaining 50% amortized over 5  years.
                                            It is critically important that the advertising industry  speak loudly and clearly to Senators and oppose any limitation on the full tax  deductibility of advertising. Please contact your Senators today and  ask them to oppose any change to the tax treatment of advertising.
                                            The full current year deduction for advertising expenses  should be preserved because:

  • Advertising – local, regional and national –  generates $5.6 trillion in total economic activity for our country and helps  support 22.1 million, or 15% of all jobs in the U.S. economy. The stimulus  generated by advertising brings jobs and sales to every state and to every  community. Even a modest reduction that limits the amount a business may  deduct of its total advertising spending could have a devastating impact on  jobs and economic activity.
  • For 100 years the Tax Code years has rightly  permitted businesses to deduct the full cost of their advertising, just as it  permits the deduction of other business costs like salaries, rent, utilities  and office supplies. It is not a special preference or deduction, it is a  normal and necessary expense that a business must pay to communicate with  customers and generate sales.
  • Nobel prize-winning economists who have looked  at the advertising deduction have concluded that nothing in the economic  literature justifies a change in tax policy. They have argued it makes no  economic or common sense to make businesses pay more for advertising.
  • Making advertising more expensive would only  cause a decline in ad spending and cost jobs, since every $1 spent on advertising  leads to $20 in economic activity.
  • The proposal also does not consider that  companies buy new advertising each year and would feel the brunt of this tax  annually. Not only would they have less money to spend on advertising year  after year, but media companies would also be impacted as advertisers would be  forced to reduce their ad buys.

Senators can be easily contacted though the U.S. Senate website.  Just look for  “Find Your Senators” in the upper right hand corner of the page. 
Please circulate this alert to other members of your  company and/or ad club and report back to me any response you may  receive.  Do not hesitate to let me know if you have any comments or  questions.  Thank you for your assistance with this vital matter.

Clark  Rector                                             Executive  Vice President-Government Affairs                                             American  Advertising Federation This email address is being protected from spambots. You need JavaScript enabled to view it.This email address is being protected from spambots. You need JavaScript enabled to view it.">                                             Follow  me on Twitter @ClarkRector1                                             202-898-0089                                             Find AAF on FacebookThis email address is being protected from spambots. You need JavaScript enabled to view it.">®  & follow on Twitter


Hits: 1844
0

Posted on in News

4aaf-Legislative-Alert

Credible sources within the House Ways and Means Committee have recently confirmed that not only does limiting the deduction for advertising costs remain on the table for tax reform, but that the proposal could be even worse than we feared. According to our information the plan under consideration would require 50% of all advertising costs to be amortized over 10 years, and 50% deducted in the first year of the amortization schedule.

It is very important that you contact members of Congress and express strong opposition to any attempt to limit the full current year deduction for advertising expenses. If your Representative does not sit on Ways and Means, encourage him or her to weigh in with Committee members and House leadership and urge them to drop the advertising proposal. Any tax on advertising would be devastating not just to the advertising industry, but to the national economy as well. It would cost the nation millions of jobs and hundreds of millions of dollars in lost economic activity. This is exactly the wrong thing to do as the economy struggles to recover. The stimulus generated by advertising brings jobs and sales to every state and to every congressional district. More detailed talking points are listed below.

Members of Congress can be contacted though the U.S. House of Representatives website. Just enter your zip code in the upper right hand corner to find your Representative and a link to his or her webpage. If you have any comments or questions, or get a response from your legislator please email D4 Legislative Chair Wendy Payton at This email address is being protected from spambots. You need JavaScript enabled to view it. or AAF EVP of Government Affairs Clark Rector at This email address is being protected from spambots. You need JavaScript enabled to view it. Thank you for your assistance with this vital matter.

Talking points for communications to Members of U.S. Congress Preserve the current standard business deduction for the cost of advertising

• The House Ways and Means Committee has developed draft legislation that would impose a tax on advertising. Today businesses may deduct 100% of the cost of their advertising. The proposal would allow only 50% in the year the ad runs and require a business to spread the remaining amount over 10 years. IHS Global Insight estimates this could reduce sales in the U.S. by $446 billion and place 1.7 million U.S. jobs at risk.

• The Tax Code for 100 years has permitted businesses to deduct the full cost of their advertising, just as it permits the deduction of other ordinary business costs like salaries, rent, utilities and office supplies.

• Advertising expenditures generate sales activity in the U.S. economy amounting to $5.8 trillion. That is 20 percent of the total national economic output. It also helps support 20 million jobs or 15% of all jobs in the country.

• Nobel prize-winning economists who have looked at the advertising deduction have concluded that nothing in the economic literature justifies a change in tax policy. • It makes no economic or common sense to make businesses pay more for advertising thereby causing a decline in ad spending and the sales advertising generates.

Hits: 1839
0

Posted on in News

The membership communications workshop at the upcoming Dstrict conference in Daytona will be conducted online with participants in the room and remotely interacting live to discussions with District Membership Chair Heather Christman, Communications Chair Mike Weber and Social media Chair Kristina Doyle. Questions will be posted on the Membership Facebook Group and participants will post replies and share ideas for best practices in membership engagement.

Hits: 1781
0

Posted on in News

AAF Space Coast will host a membership drive and social at the new Exploration Tower, Port Canaveral from 6 – 8 pm on November 14th. The event is free to members and non-members. The program includes:

  • Networking social on the Sand & Sea Floor level, 6 – 7 pm.
  • Program, Exploration Tower Theatre, 7 pm.
Hits: 1487
0

Posted on in News

Adfed of Gainesville is excited to announce Frankel Media as the Education Sponsor for 2013-14.  FMG sponsorship will allow students to attend all Adfed functions at no cost as well as support programs for education outreach.

In other news, Gainesville held their Advertising Auction October 23rd with over $35,000 in media and services donated. 

Hits: 1598
0

Posted on in News

4aaf-Legislative-Alert


We have recently learned from a member of the U.S. House Ways and Means Committee that the Committee is seriously considering a tax on advertising as part of the tax reform bill that may be released later this month or in early October. It is critical that you and other members of your ad club and company contact members of the Committee as soon as possible, and express your strong opposition to such a proposal.

It is especially important that those of us in Florida contact Congressman Vern Buchanan who is a committee member representing our state. Click here to email Congressman Buchanan. You can also call his Florida office directly at (941) 951-6643. All advertising professionals in Florida should voice their concerns on this issue, but it is critical that AAF members in Manatee and Sarasota counties personally contact their representative, Congressman Buchanan. 

The message to convey is that the deduction for advertising costs is not a special preference or deduction. Every business in America is entitled to this deduction, which is classified as an ordinary and necessary business expense just like the salaries of employees, rent, utilities and other costs that a business must pay to keep the doors open and generate sales. This deduction is for core business expenses and has been permitted since the adoption of the Tax Code in 1913. You should emphasize that you are not seeking a special treatment or exemption – you are asking Congress to maintain the business expense deduction allowed for advertising for the past 100 years.

We do not know the exact form that the tax may take. Ideas that have been discussed in the past include a proposal that would allow businesses to deduct only 80 percent or less of their advertising costs. Other proposals would require businesses to amortize a portion of advertising costs – postponing the deduction over several years until long after the advertising has appeared.

As we learned in Florida with the advertising services tax in 1987, any kind of a tax on advertising costs jobs and negatively impacts the economy. Nationally that would be millions of jobs and hundreds of millions of dollars in lost economic activity. This is a direct impact that is documented by a landmark study of the economic impact of advertising on the U.S. economy.

As we told you in an earlier alert, advertising – local, regional and national – generates $5.6 trillion in total economic activity for our country and helps support 22.1 million jobs in the U.S. economy. The stimulus generated by advertising brings jobs and sales to every state and to every congressional district. Even a modest reduction that limits the amount a business may deduct of its total advertising spending could cost the nation 1.6 million jobs and $419 billion in economic sales activity.

As you may have heard in news reports, tax reform is considered a long-shot for enactment this year. However, even if it does not pass, any bill drafted by the Ways and Means Committee is likely to be the starting point for future reform efforts. Therefore, it is essential that we dissuade Committee members and Chairman Camp from including a tax on advertising in the draft bill.

The members of the Committee are listed below. They all can be reached through links on the U.S. House Ways and Means Committee or U.S. House of Representatives websites. Please report back any response you may receive and do not hesitate to let me know if you have any comments or questions.

Committee on U.S. House Ways and Means

  Republicans

  Camp, Dave (MI), Chairman
  Johnson, Sam (TX)
  Brady, Kevin (TX)
  Ryan, Paul (WI)
  Nunes, Devin (CA)
  Tiberi, Pat (OH)
  Reichert, Dave (WA)
  Boustany, Charles (LA)
  Roskam, Peter (IL)
  Gerlach, Jim (PA)
  Price, Tom (GA)
  Buchanan, Vern(FL)
  Smith, Adrian (NE)
  Schock, Aaron (IL)
  Jenkins, Lynn (KS)
  Paulsen, Erik (MN)
  Marchant, Kenny (TX)
  Black, Diane (TN)
  Reed, Tom (NY)
  Young, Todd (IN)
  Kelly, Mike (PA)
  Griffin, Tim (AR)
  Renacci, Jim (PH)

  Democrats

  Levin, Sander (MI), Ranking Minority Member
  Rangel, Charles(NY)
  McDermott, Jim (WA)
  Lewis, John (GA)
  Neal, Richard (MA)
  Becerra, Xavier(CA)
  Doggett, Lloyd (TX)
  Thompson, Mike (CA)
  Larson, John (CT)
  Blumenauer, Earl (OR)
  Kind, Ron (WI)
  Pascrell, Bill (NJ)
  Crowley, Joseph (NY)
  Schwartz, Allyson (PA)
  Davis, Danny (IL)
  Sanchez, Linda (CA)

Your direct contact at AAF in Washington is: Clark Rector
  Executive Vice President-Government Affairs
  American Advertising Federation
  This email address is being protected from spambots. You need JavaScript enabled to view it.
">This email address is being protected from spambots. You need JavaScript enabled to view it.
  202-898-0089


Hits: 2056
0

Posted on in News

AdFed Suncoast past-president Don Adamec. Don passed away peacefully on August 28. A celebration of his life included his 3 children - Ashleigh, Glenn and Marc, and his brother Bob and sister Barbara. Also in attendance were lots of AdFed Suncoast folks, including current president Vivian Owen and 5 past presidents. Here is a look back at an amazing life in advertising.

Hits: 2157
0

Posted on in News

As part of the tailgate theme of the Gainesville Conference this weekend, attendees are encouraged to sport their favorite team gear. Showing your team spirit with enthusiasm and creativity can pay off with prizes including the grand prize of a RED EPIC camera package from Digital Cinema Florida for your next commercial production. The one day rental anywhere in the District includes the EPIC camera, lenses, accessories, support gear, Rocket Pack DIT station and a DIT/AC on set to assist you. The package is valued at $2200.

Hits: 1774
0

Posted on in News

The D4 Summer Conference - Gainesville, FL has gone mobile using Guidebook!

We encourage all attendees to download this convenient mobile guide to enhance your experience at D4 Summer Conference in Gainesville. You'll be able to plan your day with a personalized schedule and browse maps and general conference info.

The app is compatible with iPhones, iPads, iPod Touches and Android devices. Windows Phone 7 and Blackberry users can access the same information via our mobile site at m.guidebook.com.  To get the guide, choose one of the methods below:

Download 'Guidebook' from the Apple App Store or the Android Marketplace
Visit http://guidebook.com/getit from your phone's browser
Scan the following image with your mobile phone (QR-Code reader required, e.g. 'Red Laser', 'Barcode Scanner')

Guidebook QR

The guide will be listed under the "Download Guides" section of the application.

Hits: 1632
0

Posted on in News

The American Advertising Federation-Suncoast, Inc. (AAF) is excited to officially announce the club’s recent rebranding initiative and unveil its new logo and website. The transition is part of a significant club movement to more effectively share the club’s purpose, provide information on professional and educational programs, and increase public recognition. The AAF-Suncoast identity has been updated from the previous acronym to the simplified name of “AdFed Suncoast.”

Hits: 1684
0

Posted on in News

Sometimes you need a little time to sit down one on one with an advisor to solve your problems. At the upcoming Summer Conference in Gainesville, local club representatives will be able to do just that. In a new "Club Ops 1 on 1" session, District experts in all aspects of club operations will be made available on a scheduled appointment basis to discuss areas of concern and provide personal guidance without the distraction or interaction of a large group like in typical round table discussions.

Hits: 1566
0

The We CAN Florida Alzheimer’s Awareness Campaign will participate in the 2013 Florida Conference On Aging presented by the Florida Council On Aging, August 12-14, 2013 at the Grande Lakes J.W. Marriott in Orlando.

Hits: 1702
0

Posted on in News

AAF Gainesville announces a conference, public service partnership and notable speaker to kick off the year. First they will co-host theAAF 4th District Summer Conference September 6-8 at the Hilton Hotel UF in Gainesville. Members and federation leaders from throughout Florida and the Caribbean will be in attendance as policies are reviewed, new community initiatives are launched and new public service partnerships are announced.

Hits: 1700
0

Posted on in News

AAF Daytona is hosting their annual auction fundraiser “Bids 4 Kids” on August 15th. President Morgan Sedarnee reports that after a few years without a live auction they are happy to be getting this back up and running with the support of their board members, community, and partnering organizations: Hometown Business Alliance and Florida Public Relations Association. Click here for more information.

Hits: 1417
0