EthicsAAF Tampa Bay joined with the American Advertising Federation (AAF) and the Institute for Advertising Ethics (IAE) to offer an “Ethics in Advertising” course on Tuesday, October 25th. At the completion of the half-day session, participants received a Certificate for the Practice of Enhanced Advertising Ethics. Nine bay area companies took advantage of this first-of-its-kind certificate class presented by Wally Snyder, IAE Executive Director, AAF Board Member & President Emeritus, and Visiting Professor, Missouri School of Journalism. Joining Snyder to lead the class were Ben Lee of Schifino Lee, Glen Peak of Peak Biety, and George Zwierko of Rumbo Cultural Marketing. AAF Tampa Bay member companies represented included Bayshore Solutions, Pinstripe Marketing, the Greater Tampa Chamber of Commerce and TECO.

Designed to help business leaders and marketing professionals better understand and resolve ethical issues in the real world of advertising, participants learned effective principles and practices for advertising ethics and discussed real-world situations that agencies and clients face on a regular basis.

“We were pleased to see interest in the subject of advertising ethics. Often advertisers and marketers are perceived with skepticism, and AAF’s Ethics Certificate program is meant to help address those impressions” stated AAF-TB President Vinny Tafuro. “The course was very well received, and provided a wealth of information that the attendees will find useful both personally and professionally.”

Participant Amanda Fishman of Bayshore Solutions, President of Ad2 Tampa Bay, remarked “I thought the course served as a significant reminder of how to handle ethical dilemmas, big or small, that we as advertising and marketing professionals find ourselves having to manage every day within ourorganizations".

The program will now be offered in other AAF markets nationwide.

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I’m looking forward to the Fall and October is one of the best times of the year. The colors change (well, slightly in our neck of the woods), the air is a little crisper and advertising budgets are being reviewed for 2013. What a great time of year indeed. I would like to thank AAF Suncoast for hosting our first conference for the 2012 - 2013 ad fed year. The Imagination conference in Sarasota was filled with education, club management, ADDYs, Improv and of course great speakers. A huge thank you to everyone at AAF Suncoast that worked tirelessly to make this conference truly memorable. We also thank AAF Executive Vice President of Club Services Joanne Schecter, for her leadership training, and Jeffrey DeLong, National ADDY Committee Vice-Chair for giving us the first look at the new ADDY online entry system. It's also noteworthy to mention that along with record attendance we had 24 first-time attendees at this conference. They were introduced in a fun District welcome ceremony that featured their amazing creative talent.

Our next District conference will be held on November 30 - December 2 and hosted by AAF Panama City. Please mark your calendars now. We will be enjoying the beautiful gulf view while listening to great speakers, education and scholarship opportunities. We even have a workshop on "How to create an event that attracts 300+ people". And most of all, this conference we will be reviewing our most vital core value, Government Relations. Jack Hebert helped us navigate through politics with his fun Jeopardy game. in Sarasota. In November Jack and Government Relations Chair Barry Wallace will walk each club through how to get meetings with local legislators, what to say to them, how to help them and why this is so important to our industry.

Finally, if you haven't already, keep up with your District friends and activities on our Facebook Page and our newest member benefit, the 4aaf.com website. Here all paid members are featured in a dynamic searchable directory. They can also post free press releases and job bank listings plus get business and save money through member to member discounts.

As I mentioned, its Fall and the weather will start to get cooler, the holidays and ADDY season will be here before you know it. Check with your local federation for entry details and log in information. Start thinking about the creative work you've done this year that can win the most coveted creative award in America, the ADDY.

Thank you for being a member of AAF District 4. Go Fourth!

Marla Lucas -  Governor

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Lance2One of our keynote speakers at the Sarasota conference was Steve Lance. He engaged us all with geat advice and inspiration for more creative work and effective marketing. The current edition of Gulf Coast Business Review features highlights of an interview and a short "5 Marketing Tips" video. Read it here http://www.review.net/section/detail/stay-simple/

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T4aaf-searchhose looking for advertising services and providers in the 4th District now have a new tool on the 4aaf.com website. The Member Directory has an enhanced search function that locates professionals by any criteria in their profile. Members can now list any number of the services they provide. 4th District Communications Chair and site architect Mike Weber says that "We all wear multiple hats offering a wide range of services, so we wanted to be able to show the whole hat rack."

This business building and networking tool does requre that members log in and update their new profiles to list their services provided. Just log in and select Update Profile. charlie-listingThen complete the information in the tab sections. That includes your bio, selecting all of the services you provide, even uploading samples of your work in the Profile Gallery.

Another unique feature is that the directory displays in a random order. "Those of us with names at the end of the alphabet are not relegated to the last page anymore" Weber said. "It makes it fair for everyone." All of it will help you show up and be found. Remember, supporting our member businesses, helps us all.

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RNC-Tampa-security2

The AAF Fourth District meeting this weekend won't have quite the security seen at the RNC in Tampa because our demonstrations will all be professional. But there are rumors about an "Occupy ADDY" sit-in at the hospitality suite.

Sorry, our imagination just ran wild there. But then again it IS "The Imagination Conference."

Located at the Hyatt Regency Sarasota we have a great lineup of speakers including: David Grad, Senior Producer at MTV where he blends experience across multiple creative disciplines ranging from acting, writing and set building, to leading integrated brand strategy and executive producing content for film, television, web and social media.  He will be presenting “Who’s on Your Creative Team” at breakfast on Saturday.

Then at lunch we have three-time Emmy Award winner Steve Lance who was the Creative Director of NBC and the entertainment division of Della, Famina, Travisano & Partners. He will give you "Ten Steps to Better Creative."

Tickets are still available to these events as well as the rest of the conference where there will be club management workshops on ADDYs and the new online entry system, communications, public service, and even a very popular one on finances and using Quickbooks. Saturday night will feature “A Crawl to Remember-2” with a portion of the proceeds going to the We CAN - Alzheimer's campaign.

The events all start Friday night. Register for some or all of the conference by clicking here.

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WEcan Tally3Fourth District AAF Governor Nairn' B. Gillet addresses press conference launching the District's new public service campaign as 4AAF Public Service Chair Steve Smith (2nd from right) listens. Photo (c)2012 David R. Randell Photographics The We CAN public service campaign kicked off with high-spirits and high-level political support that combined to produce a high-visibility news conference during the Ad Fed’s January 24, 2012 “Advertising Day in Tallahassee” event.

AAF-Fourth District Governor Nairn’ Gillet presided over the news conference, which drew about 50 AAF members to the fourth floor of the state capitol near the entrance to the Florida House of Representatives. We were joined for the kick-off by lawmakers and USF Health Byrd Alzheimer’s Institute CEO Dr. David Morgan. The lawmakers on hand included Senator Ronda Storms and Representatives Rachel Burgin, Richard Glorioso and Shawn Harrison.

The news conference highlighted the timeliness and effectiveness behind the campaign’s message. You can view a two-minute segment of the news conference shot by a Sunshine State News reporter at http://www.youtube.com/watch?v=f7aCrBesji8.

Sunshine State News Executive Editor Nancy Smith interviewed Dr. Morgan following the news conference and the next day crafted a thoughtful column on Alzheimer’s. (http://www.sunshinestatenews.com)

“Facing Florida with Mike Vasilinda,” a statewide talk news show, produced a six-minute segment on Alzheimer’s as a result of this campaign rollout.

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4th-District-Advertising-Day-in-TallahasseeAAF members from across the District converged on Tallahassee during thier annual visit to meet with their local legislators. Here, the group poses folloing lunch atop the state Capitol, where they enjoyed a 360-degree view of the city and surroundings.

4th-District-in-the-Senate-Chamber4AAF delegates to Advertising Day in Tallahassee were treated to a visit to the state Senate floor, where they heard an orientation on the history and operations of the legislative body and were addressed by Senate President Mike Haradopolis.

Photos (c) 2012 David R. Randell Photographics

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