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2016 ADDY Winners CoverAt the American Advertising Awards national gala at Admerica in Anaheim, thirteen Fourth District agencies won a total of 27 ADDYs. Leading the list was Dunn & Co of Tampa. They won three Gold and Four Silver awards. Alma DDB, Coconut Grove, won one Gold and three Silvers. Adjective & Co won Two Golds. PUSH was awarded one Gold and one Silver. Ringling College Design Center, and Jacaty + Associates were presented two Silver awards each. Silver ADDY winners Embry-Riddle Aeronautical University, Bravo/Y&R Miami, Shepherd, Zubi Advertising, the community, Sachs Media Group, Paradise Advertising & Marketing, Inc., and Brand Tango round out the list or professional winners.

Miami Ad School students  Dan Flora, Christopher Serrano and Daniel Jaramillo won Gold ADDYs. Ringling's Jacob Ferguson and Adrian Pumarejo received a Gold and a Silver, Jeff Bleitz got a Silver. John Stanko from USFSP won two Silver ADDYs. Zina Dombusch of University of Miami, Andrew Wiseman from Pensacola Christian College and Alfredo Salkeld of UCF were also awarded Silver ADDYs.

Cick here to view the online portfolio of National American Advertising Awards winners.

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Ringling NSACAt the National Student Advertising Competition finals in Anaheim, Ringling College of Art & Design won the award for Best Plans Book and also placed Third for their campaign created for client Snapple. READ MORE HERE

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-Responsible for daily contact with clients
-Interfaces with various departments to move job through agency on behalf of clients
-Develop strategic marketing plans for clients
-In charge of managing strategic goals and overall strategy for clients
-Responsible for carrying out marketing plan on a daily basis
-Responsible for gaining new business for existing clients
-Proofread and approve all creative work
-Write and input all creative briefs and job orders
-Relay all client changes to appropriate agency personnel
-Effectively presents, sells and defends all agency work/proposals to clients
-Keeps appraised of client’s brand/products/services/marketing developments
-Keeps appraised of client’s competitive landscape
-Assists in preparing client invoices, proposals, marking/media planning
-Prepares all invoices by the last day of the month
-Regularly checks for and responds to all client communications, including calls, faxes
and emails
-Checks and approves creative/production materials, copy, layouts and coordinates client approval of the same
-Ensures prompt collection of accounts receivable
-Coordinates project timing and budgets with relevant agency personnel
-Keeps appraised of client’s projects through productions and creative department
-Conducts relevant research on behalf of client or per client request
Skills Needed
Must have 3-5 years of experience in marketing related positions.
Ability to Multi-task
Job is fast paced. You must be able to prioritize your work. This position is deadline driven and you must be willing to do whatever is necessary to get the job done and on time.
Problem Solving
Each day is a challenge as different issues arise; problem solving is key. Providing solutions and quickly is essential.
Must possess excellent communication skills; verbal and written. Communicate regularly with co-workers and clients regarding projects. Must have very good people skills, presentation skills and posses knowledge of selling techniques.

Submit resume to: Hollee Palot <This email address is being protected from spambots. You need JavaScript enabled to view it.>">This email address is being protected from spambots. You need JavaScript enabled to view it.>;

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The Media Buyer assists the Media Manager and Media Director in research, planning and placement of all clients’ projects. The media buyer works closely with account services to establish appropriate media and budgets. The media buyer attends to all administrative functions and paperwork required to carry out assigned media functions.
Duties Include:
• Enters rates into media buying software and determines rating points for TV and radio to create effective media schedule for clients
• Negotiates rates for all forms of media with representatives to ensure budget goals are met
• Issues media reports (buy detail reports) for A/E’s and sends these schedules to the stations to book
media (TV and radio)
• Makes timely placement of all media buys according to campaign schedules
• Establishes deadlines and specs for materials needed for account services to create job order for production/creative
• Sends buy recaps to account services team as well as the CFO for financial reports
• Secures value added from stations and communicates info. to Media Coordinator for tracking
• Evaluates proposals/promotions offered by various media outlets and keeps up with market/media trends
• Spends a considerable amount of time communicating with various media representatives from various forms of media companies – on-line, print, network TV, cable, outdoor and radio
• Routinely attends industry functions and client functions
Skills Needed:
Self Starter – must work at a fast pace and meet all deadlines presented by account services. The person in this position must always be looking for new opportunities that will benefit Benedict Advertising’s clients. Experience with Budget Planning and Maintenance – responsible for a multitude of budgets. The media buyer must stay within, and ideally stays well under budget, and keeps track of changes and resolves any issues that may arise.
Negotiating and Communication Skills – Media Buyer spends the majority of their time negotiating media rates and various proposals. A high level of communication is needed to form a trusting working relationship with all media representatives.
Computer Skills – must be proficient in Microsoft Office – especially Word and Excel. The person must be extremely efficient in using media buying software.

Submit resume to: Hollee Palot <This email address is being protected from spambots. You need JavaScript enabled to view it.>">This email address is being protected from spambots. You need JavaScript enabled to view it.>;

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Under the leadership of the Art Director, the Graphic Designer will provide design services with a primary role of reproducing, maintaining and developing creative concepts to support strategic messaging. Core responsibilities include the hands-on development of projects for print, web, mobile, multimedia and other applications as well as assisting in monitoring and maintaining the University’s graphic identity. Get full details here.

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Well, for 70 years our core business has been dedicated to creating technology that enhances the way people and
organizations care for seniors and helping senior care communities run a better business. Silversphere has become the
industry leader for Emergency Call System technology for senior care facilities around the world, including the United States,
Canada, Mexico, Indonesia, and China. Earlier this year, we launched a new Internet Marketing agency within Silversphere
that is serving the senior living industry through providing services like web design, SEO, SEM, PPC management, Social
Media marketing, Content development, email marketing, and digital media creation (videography, photography, and
custom animation).
You can see more about our company at
This full-time position with Silversphere is perfect for the experienced Social Media marketer because of the exposure to
many different elements of the marketing field including B2B and B2C social marketing for clients across the country with a
heavy emphasis in inbound strategies. Silversphere offers invaluable experience to any social marketer including working
with in-house agency of other marketing professionals, creating content and managing multiple client social networks,
monitoring social engagement across networks and review sites, monthly blogging, Press Release writing.
Silversphere is looking for an energetic, motivated, and team-oriented Social Media Specialist with experience creating
engaging content for all major social networks, building strong and engaged social communities, monitoring client/
customer engagement, creative writing in the form of blogs, ebooks, case studies, and press releases. Potential candidates
should exemplify a high sense of urgency and work well at a quick pace. Our motto is “Work Hard, Play Hard” and we stick to
it. If you are looking for a company that has plenty of career opportunity, a great work culture, and is making a difference in
the lives of its clients, look no further.
Skills and Qualifications:
4 years of social marketing experience preferred.
High urgency and strategic thinker.
Technologically minded .
Proficient in Social Media Network Functionality and analytic tracking - Twitter, Facebook, Google+, LinkedIn,
Pinterest, Instagram
Proficient in social campaign development and paid social advertising.
Strong writing skills.
Experience in alternate forms of creative writing for marketing (web copy, blogging, ebooks, case studies, etc.)
Enjoys learning new things and ability to work with team.
Proficient in Graphic Design and using Adobe Suite (Photoshop, Illustrator, Premier Pro).
Candidates should be prepared to present examples of previous work, provide explanations,
and describe the level of involvement of each project. Candidates may be tested on
appropriate skills. This is a full-time position out of our Daytona Beach, FL corporate office.
Benefits include insurance options, 401k, casual work environment, and paid holidays and
vacation time. Salary is dependent upon skill and experience.
If interested, please send resume to:
Kaleb Scharmahorn, President of Internet Marketing
This email address is being protected from spambots. You need JavaScript enabled to view it.

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The latest web development project from Treeforg Cinegraphix is for the Early Learning Coalition of Orange County. The Central Florida based marketing agency has specialized in web development for the past nine years, and took on the project to meet the needs of one of Orange County’s most valuable early education resources. “We needed to modernize the website to make it more accessible to mobile users, which is a large percent of our target demographic. While making it more user-friendly overall, it also needed to be more aesthetically pleasing. Treefrog Cinegraphix nailed it!” said The Early Learning Coalition of Orange County’s Community Relations Coordinator, Jonna Gordon.

The group’s previous website was created in 2012 through the GiveCamp Orlando project. The Treefrog web development team used multiple advancements to create the new custom website with improved user experience and updated design. One of the most highly anticipated features users will appreciate about the new site is the masonry grid on the homepage to assist users in filtering information that is most important to their role as either a parent, educator, or volunteer. Users will also appreciate the ease of finding information about the annual First Five Years Gala, which the organization relies on to raise funds for their program. “Assisting nonprofits with their marketing and communication goals has always been a passion of mine. This new design greatly improves access to important information for users and is in line with our company mission to make the web a better place,” said Co-Owner and Creative Director of Treefrog Cinegraphix, Christian Knightly.

The team also implemented their proprietary WordPress base framework - Canopy - to ensure the Early Learning Coalition of Orange County’s new website was user friendly for the organization administrators maintaining the website as well. Visit the new website to see the new updates in action:

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The National Student Advertising Competition (NSAC) team from Ringling College of Art & Design will compete in the national finals at Disneyland in Anaheim on June 5th. Their advertising campaign and media plan for client Snapple won out over nine other Fourth District schools and then in the Super Regional competition against schools against the other 14 Districts to be among the eight finalists presenting at AdMerica, the American Advertising Federation National Conference. In the D4 competition teams from University of Miami placed Second and Florida State, Third. View the team's excitement for being a finalist in this video.

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2017 EC InstallationBarry Wallace of AAF Tampa Bay will lead the AAF Fourth District as Governor for the coming 2016-17 year. The installation of officers was conducted by Past Governor Nairn' Gillet at the American Advertising Awards gala in Tampa. Other members of the new Executive Committee are: Governor-Elect Mara Rodriguez - AAF Emerald Coast, Treasurer Wendy Payton - AAF Suncoast, Secretary Mike Weber - AAF Tampa Bay and Immediate Past Governor Yeosh Bendayan - AAF Orlando.

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Jim ClarkJim Clark of Emerald Coast was presented the 2016 Jack Philipps Gold Medal. The award is  the highest honor presented by the AAF Fourth District. It is presented in recognition of outstanding contributions to advertising and furthering the industry’s standards, creative excellence and public service. Flanked by five of the previous recipients, Jim was truly surprised and stunned at the District ADDY gala presentation.

Identified as a dreamer, a romantic, and a creative genius by many, Jim holds a passion for technology and for helping others any way he can. He’s also been called “crazy,” “weird,” and even “strange” by those who haven’t had the pleasure of meeting him. For over 23 years Jim Clark has been a creative director dedicated to seeing his clients succeed. As the agency owner of Clark & Company (, Jim provides creative services, marketing planning, and comprehensive and integrated creative solutions. He works with his clients on everything from developing a strategy to concept and execution of traditional and digital media - including business and marketing strategy solutions. He is also a published author.

Jim Clark accepts Jack Philipps AwardJim has been honored with many previous awards including the 1995 AAF Silver Medal Award for Outstanding Advertising Achievement and over 100 ADDYs. He currently serves for the American Advertising Federation Fourth District as Historian and was the founding President of the Emerald Coast Advertising Federation in 1992. He has served as an AAF ADDY Judge all over the United States and is the founder of Ad3 ( - a community, philosophy, work ethic, and lifestyle. He currently lives on the beautiful Emerald Coast with his soon-to-be wife, Mara Rodriguez, and her two children. Jim believes that if you’re not having fun at work, it’s just work.

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2016 BOSAlma DDB, Coconut Grove lit a fire under the judging team at the 2016 Fourth District ADDY competiton with their campaign for Kingsford “Fast Lighting Charcoal.” It won the Professional Division Best of Show and three best-of-category Charlie awards. The AAF Miami agency also won other Charlies in Non-Traditional and Public Service categories and a Judges Choice award for Advertising Concept.

The Student Best of Show award and a $1000 scholarship went to Jacob Ferguson of Ringling College of Art & Design for his Animation Demo Reel.

The Mosaic Award was presented to McCann Erickson Trinidad - Port of Spain, Trinidad and Tobago for a moving TV spot for TSTT - Blink Bmobile titled “Giraffe.”

On Ideas of Jacksonville Symphony Campaign was presented a Judges Choice Award for Excellence for The Arts. The Backpacks Company Integrated Campaign by helium creative – Ft. Lauderdale, won Judges Choice for Art Direction.

In addition to their Gold ADDYs, Charlie awards also went to: Disney Yellow Shoes - Celebration, Dunn&Co, - Tampa, Cat Country 98.7/NewsRadio1620 - Pensacola, Paradise Advertising & Marketing, Inc. - St. Petersburg, Brand Tango - Deerfield Beach, Jacaty + Associates - Ft Lauderdale, Zubi Advertising - Coral Gables, and AHT Creative - Fort Pierce.

View the winner's book and complete list of ADDY awards here.

Photos of the ADDY gala and award presentations are here.

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Clearwater, FL, April 21, 2016 – GSP, a leading retail services provider and creator of the groundbreaking site-profiling technology, AccuStore®, announced today that tech guru Michael Winser has joined its board of directors.

“Michael has an incredible software applications background,” said CEO Geoff Neuhoff, noting Winser’s extensive resume of work. “His rich history of developing tech solutions at industry giants such as Microsoft and Google will be an incredible asset in advising GSP’s innovation strategy. He can help ensure we are effectively leveraging our company’s technologies and advise on areas of ongoing development such as our AccuStore site-profiling platform. We are honored to have Michael on our board.”

Winser has worked on everything from Internet Explorer to kitchen design software and has one patent under his belt for virtual magnifying glass architecture. After more than 16 years at Microsoft, he spent a decade in the world of software startups before joining Google as a group product manager. Winser is also a member of the NY CTO Club, an invitation-only group of New York’s most senior technologists.

“GSP’s site intelligence platform, AccuStore®, and proprietary POPManager® software are the catalysts behind its retail execution solutions,” said Winser. “I look forward to working with the GSP leadership team as they continue to help retailers with technology that streamlines communications, reduces expenses, improves execution and accelerates growth,” he added.

Technology has long been a part of GSP’s DNA. As early as the 1980s, when the company noticed retailers were guessing at print quantities because they didn’t have accurate site measurements, GSP developed a proprietary software system that enabled it to guarantee the right sign made it to the right store every time. That system became the industry-leading tool for eliminating waste and minimizing marketing signage costs. GSP continued to develop even more innovative site profiling software solutions and a mobile app to improve the store experience. In 2014, the AccuStore® brand was born with a dedicated staff to support the technology.

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AAF Tampa Bay and Ad 2 Tampa Bay win AAF Club of The Year


WASHINGTON, DC, Apr. 20, 2016—The 2016 Club Achievement Award winners were selected earlier this month, awarding 46 of the American Advertising Federation’s (AAF) member clubs across eight categories of entry. Winners will be honored at The Salute to Achievers Ceremony at ADMERICA, the AAF’s annual national conference, in June in Anaheim, CA at the Disneyland Resort.

The AAF’s Club Achievement Competition is designed to recognize outstanding accomplishments of its affiliated advertising clubs, showcasing the programs and projects its professional member clubs undertake each year. It was established to honor significant contributions to the AAF network of professional advertising clubs and to encourage excellence in areas of club operations that strengthen the AAF’s member clubs.

“This year, there were nearly 300 entries," said Joanne Schecter, Executive Vice President, AAF Club Services. "This outstanding work represents hours upon hours of dedicated volunteer time. The award winning work is a testimony to the successful programs and projects our clubs launch every year.”

Intended to recognize excellence and encourage high standards among industry professionals, the Competition awards local advertising clubs for their initiatives in eight categories: Advertising Education, Communications, Club Operations, Diversity and Multicultural Initiatives, Government Relations, Membership Development, Programs and Public Service. Clubs with the highest total winning scores are awarded the distinction of Club of the Year and includes the honor of President of the Year.

This year, there are six Clubs of the Year, awarded for each of the five divisions. They are:

Division 1 – AAF Louisville
Club President – Dan Dry

Division 2 – AAF Houston
Club President – Tammy Guest

Division 3 – AAF Omaha
Club President – Amanda Peterson

Division 4 (tie)
AAF Central Minnesota
Club President - Katie Sczublewski

AAF Tampa Bay
Club President – Josh St. Aubin

Division 5
Ad 2 Tampa Bay
Club President – Danielle Torres

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Local celebrations honoring winners have been on-going the past few weeks in advance of the District judging. Click here to see the winners and events.

The Fourth District Annual Conference and American Advertising Awards Gala will be held in Tampa April 29 thru May 1. Click here for information, registration and tickets.

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20110806 Barry Wallace 460
AAF Tampa Bay has honored Governor-Elect Barry Wallace with the AAF Silver medal. For over 25 years Barry has been a recognizable face in the advertising community. As one of Tampa’s most sought after creatives, Barry has walked the halls of many of the area’s top advertising agencies. Barry began his creative career at a very young age by sparking the imagination of young children while working as a performer at Disneyland. He went on to work as a Creative Director for Tully-Menard Advertising, The Lipphardt Agency, The Dutcher Group, Walker Brands, his own Barry Wallace Brand Design and now serves our industry as the Marketing Manager for JL Marine Systems, Inc.

Creatively, Barry has garnered countless awards for his work both regionally and nationally. Tonight adding the 2015 Silver Medal award to his list of accolades. Barry epitomizes the Silver Medal award not only for his successful career, but also for his devotion to our community. As a leader in the American Advertising Federation, Barry has held many positions including President of AAF Tampa Bay. He now serves on the National Committee for the American Advertising Awards and is the incoming Governor of AAF District 4.

Barry is an active member in his church and has helped a number of Tampa Bay’s non-profit organizations, tapping his experiences as a creative professional, a mentor, a father and a leader to help wherever and whenever possible.

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Smokey bones logoWithin 30 days of breaking ties with Logan's Roadhouse and starting the New Year at an even faster rate than last year's record pace, Zimmerman Advertising has announced its partnership with Smokey Bones Bar& Fire Grill, serving as the Florida-based chain's new Agency of Record.

Zimmerman won 12 accounts in 2015, making it one of the most successful years in the agency's history. The agency says a clear focus on sharpening talent, enhancing culture and doubling down on retail data strategy was a major factor in the renaissance the agency is enjoying. Smokey Bonesputs Zimmerman back in the casual dining sector.

"We were looking for an agency that had a fantastic reputation for execution and not afraid to push the envelope. They will be a great partner to our team and our objectives," says Ryan Esko, CEO ofSmokey Bones

Smokey Bonesis one of the leading restaurants known for its slow-smoked and fire-grilled dishes, operating 67 locations in 16 states and employs nearly 3,800 people. Smokey Bones recently opened three new locations and has plans to open a number of restaurants in the next couple of years.

"We want to work for brands that are aggressively led by executives that are driven to find the true business potential and see growth as an essential goal. Ryan Eskoexemplifies that," says Zimmerman Advertising CEO,Michael Goldberg.

Zimmerman will be leading the ambitious dining chain's creative services, strategy, media planning & buying (traditional and digital), social media activation and production.

"Smokey Bonesis a brand that demands guts, grit and growth. We love that. In fact, that's the only way we work," saysJordan Zimmerman, Founder and Chairman of Zimmerman.

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11011562 10155744242655361 2905084696471464443 oAAF Panama City President Kristi Kirkland, President of Answer Marketing a business acceleration firm, has been awarded the 2015 Woman of Distinction Business Leader award. Women of Distinction Award honors women from across the United States who have demonstrated excellence, leadership and integrity in their fields and in the community, serving as role models for other successful women.

The Women of Distinction a program inspired by Girl Scouts nationally, the Girl Scouts of the Florida Panhandle annually honors women from across the Florida Panhandle who truly stand out for their commitment to the community. Kristi was nominated in 2013 making it into the top 20 honoree's and recently in 2015 in the top five being awarded under the category for Business Leader. During this event Answer Marketing was blessed to be able to offer a scholarship to a local Girl Scout for furthering education a passion of hers.

Military raised helped shape Kristi's career as President of Answer Marketing a business acceleration firm founded on helping professionals succeed. Love of family, friends, and community, plus working as hard as she plays drives her energy in business and in life. Not one to say, No, where there's a need her routine involves serving as President of AAF Panama City, Fellowship of Christian Athletes, member of both local chapters of the Chamber of Commerce, NAWP, and director of several professional groups built by her company; A-Team, S.M.A.R.T. team, and the Loyal to Local Cash Mob. She's served as Charter member of Rotary, board member of Girls Inc and Emerald Coast Business Women, as well as being an ongoing support resource and volunteer for many non-profits, professional and charitable organizations.

“The military taught me it is ALL our duty to use our abilities to build a better world,” said Kristi Kirkland, “Alone we can be good, but together we can be great. It is my hope to always be part of the solution showing there is a better way together.”

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Clearwater, FL  – GSP, a leading provider of retail services, announced today that it has added the EFI™ VUTEk HS100 Pro, a high volume digital UV inkjet press, to its GSP Madison operations facility. The new digital press prints at speeds up to 70 boards per hour, to help GSP reduce turnaround times for its clients.
"The new VUTEk HS100 Pro is extremely efficient in handling a wide array of substrates,” said Elaine Scrima, GSP’s Vice President of Operations. “It combines the high quality our customers deserve with higher productivity to meet their demands, so we have the ability to achieve fast, accurate output with photorealistic color consistency.”
The new 3.2-meter, hybrid digital UV press is part of GSP’s previously announced plan for plant upgrades.
It will expand GSP’s digital efficiency and commitment to overall excellence.

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The AAF 4th District converged in Tallahassee earlier this week to recognize Advertising Day at the Capitol. 40 AAF members from across the state met with their local Senators and Representatives to discuss how Advertising fuels Florida's economy and other issues impacting the industry.

 A prominent topic of conversation focused around a potential Film Incentive bill that would help Florida compete with other states for movie and film production jobs as well as encourage tourism.

The executive members representing the 4th District additionally met with the Senate President to discuss this potential bill and the need to work one-on-one with local  Representatives to champion the cause. 

Before adjourning for the day the AAF was treated to a private tour of the Senate Chamber hosted by Senator Latvalla and an inspiring talk from Representative Peters.

This was the first time in recent history the AAF 4th District chose to hold Advertising Day during fall Committee Meetings instead of date while legislature is in session. The date change allowed our members to meet with and educate their legislators before bills are finalized.

CLICK HERE to view the D4 Facebook page for more photos from Ad Day. To see more from the other delagate clubs search #AdDay.

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Artemis, a Melbourne-based information technology company, was recently awarded the GrowFL economic development program's CEO Nexus Cup.

The CEO Nexus Cup is a traveling trophy and member-recognition award, lauding those companies that have achieved significant entrepreneurial success. Artemis doubled its business over the last three years and was named,Innovative Company of the Yearby the Economic Development Commission (EDC) of Florida’s Space Coast.

Artemis specializes in providing technical support and networking solutions to the healthcare, non-profit, and professional services industries. The company's areas of expertise include both cloud computing infrastructure and on-premises technology infrastructure.

The company's president, Travis Proctor, was recognized by Florida Governor Rick Scott as one of Florida’s top young entrepreneurs in 2012.

“When a company doubles its business over the course of three short years, you can’t help but take notice,” said Tom O’Neal, executive director of GrowFL and associate vice president for UCF’s Office of Research and Commercialization. “Travis Proctor is an astute entrepreneur leading an exceptional team of professionals. We look forward to seeing what else the future holds as the company continues along its path of expansion and growth.”

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