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UF/IFAS Communications is currently recruiting for a full time TEAMS Public Relations Specialist II. Feel free to apply if you are interested or notify any potentially qualified candidates you may know. Please contact me if you have any questions. Applications close November 14, 2016.

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Do you need a chain saw, generator, or someplace to store frozen food until the electricity comes back on? Do you need someplace to stay, or an office to use until the windows are replaced in your building? How about just some help cleaning up? Those are some of the things being experienced by our AAF Members in the wake of Hurricane Matthew.

Many of our members are returning to their homes and businesses today after evacuations to find damage. Others didn't have to leave but still had impact on their properties or interruptions of the local infrastructure. In either case, you may find that you have a need that can be met by other members of your extended Ad Fed family locally and around the District. We want to help you by acting as a hub for communication and matching you with someone who may be able help.

If you need help simply email your request to This email address is being protected from spambots. You need JavaScript enabled to view it. and we will do our best to assist you with finding a helping hand from your friends in the Fourth.  
You can also post directly to the Fourth District Facebook Page

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Be a key member of the Taylor Morrison-West Florida Sales and Marketing team reporting to the Marketing Manager. Assist in planning and execution of all divisional marketing activities in an efficient and effective manner by providing analytical, organizational, executional and coordination support.

More info at:

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To maximize online and website tools for effective online prospect experience and ensure that all leads received are given every opportunity to become a new home sale. This is an internet and data-driven marketing position playing a key role in the management and execution of our website, social and online strategies. The Digital Marketing Lead, under the direction of the Marketing Manager, oversees all digital marketing initiatives and with the digital marketing agency. The Digital Marketing Lead position requires extensive digital experience and an expert knowledge of SEM and online advertising best practices, from both strategic and tactical perspectives. Exceptional communication and presenting skills, problem solving and project leadership are a must. In addition, the Digital Marketing Lead position is responsible for managing the Internet Advertising monthly budgets. The ideal candidate will be comfortable working independently and leading the development of community a nd division wide plans and calendars.

Apply Here:

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Tampa Bay video production company CMR Studios has won ADDYs in cinematography for their time lapse videos. One year ago they were set to document the demolition of the iconic St. Petersburg Pier with three strategically located time lapse cameras. The waterfront site was supposed to be cleared of the inverted pyramid and approach in about six months. That initial prediction was way off. As a result the three solar powered camera installations have been shooting an image every five minutes for, thus far, a year. That totals some 315,360 images that have now been compiled into a dramatic time lapse video that belies the months it has been underway. The edited time lapse video is about a minute and a half.

Adam Weber from Tampa Video Production company CMR

Adam Weber, the photographer and producer of the project, visited each camera on a weekly basis to perform maintenance and offload the images to create the video. That included climbing onto the roof of the Birchwood Hotel on Beach Drive in downtown St. Petersburg. That camera provided a dramatic elevated clear view of the entire pier. Another camera was placed at the St. Petersburg Marina for a water level view of the south side of The Pier and another at the Vinoy Marina captured the demolition on the north side. The three locations insured that all the action would be captured and shown in the final edited video.

Incrementally throughout the year the images were processed and edited to delete periods of inactivity. And even though the cameras were mounted firmly, camera shake that would not be visible in normal speed video became very apparent. So the thousands of images had to be processed and stabilized.

View the St. Pete Pier demolition time lapse video here.

The production is actually not yet complete. Filming continues of the demolition of the approach. Then the cameras, and Adam, will get a rest before capturing the construction of the new pier to bring this multi-year time lapse video full circle. The video will become part of the historical archives at the St. Petersburg History Museum which sits on the approach to The Pier, and another ADDY entry.


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Join our dynamic Marketing Team and make an impact at Bridgevine Inc., the leading provider of customer acquisition solutions for iconic home service brands at the Vero Beach, Florida office. Candidate must possess a Bachelor’s degree in Marketing, Advertising or a similarly related discipline.


We look for marketers who are: creative, ambitious, outgoing and accountable. If you are never content with the results of today and obsessed to drive and increase all key performance indicators, this is the perfect opportunity for you.


Position Overview

You will be responsible for developing email creative and campaigns, list segmentation, lead scoring and creating other demand generation programs. This opportunity is meant for a marketer who is looking to grow and hone their marketing knowledge base and skills.



  • Hands-on knowledge of HTML and CSS for email creative development

  • Ensures messages are sent in proper form and template.

  • Strong understanding of email best practices, ESP best practices and mobile requirements.

  • Experience with database platforms, database, queries and strong command of segmentation.

  • Working knowledge of CAN-SPAM laws.

  • Proofreads emails for clarity, grammar, and spelling

  • Conduct multivariate A/B tests, monitor email sends, bounce rates, open rates, and conversion lifts.

More more information visit


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Clearwater, FL, August 4, 2016 – GSP, a leading provider of retail services, has recently achieved a milestone of 500 employees nationally. That includes its four regional locations – plants in Clearwater, Provo and Madison plus a corporate office in Clearwater – as well as customer service personnel strategically located across the country to meet client needs. This number is also expected to grow within the year due to additional career opportunities available in all locations.

GSP reached the magical 500 number while celebrating its 38th year in business. The corporate office in Clearwater acquired additional square footage for the company’s award-winning staff of graphic designers, art directors and creative directors. The space also includes an onsite photography studio to handle clients’ food photography and fashion product photography needs.

As more retailers turn to apps to help them compete more effectively at the store level, the development team has expanded to add capabilities to AccuStore® and GSP marketing software. The team created Print On Demand software to help retailers adjust their menu board printing specific to stores. Additionally, a growth spurt at the large-format graphics lab Great Big Pictures netted the company 115 more employees to handle client demand at its Madison plant.

“The amazing thing is that we are still hiring,” said Donna Manion, Vice President of Human Resources. “We are looking for digital press assistants, press operators, account managers and more, including positions in professional careers such as software development,” she added. “Candidates are attracted to GSP’s dynamic culture and career growth opportunities.”

A list of openings can be viewed at

GSP also looks forward to its next milestone event: a 40th anniversary celebration in 2018.

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LOOK Marketing, announced today that Sarah Evans has joined the award winning creative agency as Project Coordinator. As the newest Spark Plug to join the company’s marketing team, Evans will be responsible for elevating the execution of LOOK client initiatives to ensure objectives are surpassed in best-in-class, award-winning manner.

Evans brings emanate experience from creative agencies throughout Central Florida, where she has had the opportunity to research, conceptualize, and brand, dynamic industry leading companies. Her versatile knowledge of startups and larger, established corporate businesses and their need to produce impact generating communications campaigns enables LOOK Marketing to continue to grow as a successful, integrated marketing and creative agency that delivers highly effective marketing initiatives.

“As LOOK Marketing’s client list expands and evolves, we are excited to welcome Sarah to our team,” said Tim McKercher, President of LOOK Marketing. “Our clients’ demand solutions that will move their audiences, and Sarah’s experience and skillset will allow us to continue providing exceptional service. With Sarah’s project coordination support we’re sharpening the strategic and efficient execution of our services that will deliver bigger WOW for our current corporate clients and expands LOOK’s bandwidth for additional growth.”

“LOOK Marketing is an exceptional agency that provides a level of industry knowledge and insight that is often left unmatched in the marketing industry,” added Evans. “I am thrilled to be playing such a critical role in delivering LOOK’s outstanding work. The LOOK team is driven by passion and a competitive spirit that allows for endless possibilities! No project is turn-key and that is so important in staying engaged in the work every single day.”

Sarah Evans is a native of Melbourne, Florida and a graduate of Florida State University.

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Are you ready to make a splash in a national full-service branding, advertising and digital agency? We’re looking for a proven project manager to complement our Bradenton-based team, full-time. For the opportunity to land this job, have a field-related 4-year degree and at least 2 years professional project management experience.

This key position navigates projects among account, creative and production teams. We consider an organized individual with excellent time management and communication skills who loves to work in a fast-paced environment to be a real catch. If you’re a tenacious, multitasking, collaborative people person with a positive attitude, dive in.

Skills & Requirements
• 4-year degree in related field
• Ability to coordinate with agency teams and production vendor partners
• Unrelenting attention to project detail, working to implement quality control procedures
• Organized and responsible, the ability to self-manage tasks and schedules
• Basic knowledge using Microsoft tools (PowerPoint, Word, Excel, Outlook)
• Traffic and workflow coordination and reporting. Experience with project management software a plus
• Self-starter: self-motivated, capable of staying on track and pursuing solutions without supervision
• Ability to work under pressure, meet deadlines and handle multiple projects simultaneously
• Perform administrative duties and requests
• Ability to communicate professionally with clients as needed at the direction of the Account lead.

Qualified candidates should submit their resume and salary requirements to This email address is being protected from spambots. You need JavaScript enabled to view it..">This email address is being protected from spambots. You need JavaScript enabled to view it.. NO CALLS PLEASE.

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Are you ready to make a splash in a national full-service branding, advertising and digital agency? We’re fishin' for a junior graphic designer to complement our Bradenton-based office, full-time. For the opportunity to land this job, have a 4-year design degree and at least 2 years of professional experience with a high level of design and typography skills.

This position is responsible for designing and creating print and online advertising assets. Blufishies have excellent communication skills, work efficiently as part of a team, enjoy a fast pace and display a positive attitude. If you’re an energetic, multitasking, collaborative people person, dive in.

Skills & Requirements
• 4-year design degree with at least 2 years of professional experience
• Expert Photoshop, Illustrator and InDesign skills
• Working knowledge of CSS and HTML is a plus
• Demonstrated mastery of high level design, layout and typography skills
• Ability to coordinate with third-party production partners
• Strong conceptual sense that is backed by a solid and demonstrable working knowledge of desktop print and web production
• Well organized and responsible, the ability to self-manage tasks and schedules
• Work with creative and project management team to ensure effective quality control
• Self-motivated self-starter, capable of staying on track and pursuing solutions without supervision
• Ability to work under pressure, meet deadlines and handle multiple projects simultaneously

To apply, send resume and portfolio link to This email address is being protected from spambots. You need JavaScript enabled to view it..">This email address is being protected from spambots. You need JavaScript enabled to view it.. NO CALLS PLEASE.

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Cox Media is looking for a collaborative and well-organized individual to play a pivotal role in partnering with cross-functional teams to build and prepare innovative client solutions and assist with new product launches in the marketplace. Reporting to the Digital Sales Manager, this role will work closely with the Atlanta Product Team to ensure the market is ready to accept new products. They will be the local product expert, and will work closely with their local sales, sales services and marketing teams to ensure all areas are ready for launch and fulfillment.
The Product Specialist coordinates and troubleshoots the acquisition and fulfillment of digital advertising orders for local accounts with moderate to high revenue potential. Working with local Sales and Sales Services team members this position ensures digital orders are fulfilled and serviced properly. This role will work closely with local cross-functional teams on training and development to grow client adoption of new and existing products.
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2016 ADDY Winners CoverAt the American Advertising Awards national gala at Admerica in Anaheim, thirteen Fourth District agencies won a total of 27 ADDYs. Leading the list was Dunn & Co of Tampa. They won three Gold and Four Silver awards. Alma DDB, Coconut Grove, won one Gold and three Silvers. Adjective & Co won Two Golds. PUSH was awarded one Gold and one Silver. Ringling College Design Center, and Jacaty + Associates were presented two Silver awards each. Silver ADDY winners Embry-Riddle Aeronautical University, Bravo/Y&R Miami, Shepherd, Zubi Advertising, the community, Sachs Media Group, Paradise Advertising & Marketing, Inc., and Brand Tango round out the list or professional winners.

Miami Ad School students  Dan Flora, Christopher Serrano and Daniel Jaramillo won Gold ADDYs. Ringling's Jacob Ferguson and Adrian Pumarejo received a Gold and a Silver, Jeff Bleitz got a Silver. John Stanko from USFSP won two Silver ADDYs. Zina Dombusch of University of Miami, Andrew Wiseman from Pensacola Christian College and Alfredo Salkeld of UCF were also awarded Silver ADDYs.

Cick here to view the online portfolio of National American Advertising Awards winners.

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Ringling NSACAt the National Student Advertising Competition finals in Anaheim, Ringling College of Art & Design won the award for Best Plans Book and also placed Third for their campaign created for client Snapple. READ MORE HERE

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The latest web development project from Treeforg Cinegraphix is for the Early Learning Coalition of Orange County. The Central Florida based marketing agency has specialized in web development for the past nine years, and took on the project to meet the needs of one of Orange County’s most valuable early education resources. “We needed to modernize the website to make it more accessible to mobile users, which is a large percent of our target demographic. While making it more user-friendly overall, it also needed to be more aesthetically pleasing. Treefrog Cinegraphix nailed it!” said The Early Learning Coalition of Orange County’s Community Relations Coordinator, Jonna Gordon.

The group’s previous website was created in 2012 through the GiveCamp Orlando project. The Treefrog web development team used multiple advancements to create the new custom website with improved user experience and updated design. One of the most highly anticipated features users will appreciate about the new site is the masonry grid on the homepage to assist users in filtering information that is most important to their role as either a parent, educator, or volunteer. Users will also appreciate the ease of finding information about the annual First Five Years Gala, which the organization relies on to raise funds for their program. “Assisting nonprofits with their marketing and communication goals has always been a passion of mine. This new design greatly improves access to important information for users and is in line with our company mission to make the web a better place,” said Co-Owner and Creative Director of Treefrog Cinegraphix, Christian Knightly.

The team also implemented their proprietary WordPress base framework - Canopy - to ensure the Early Learning Coalition of Orange County’s new website was user friendly for the organization administrators maintaining the website as well. Visit the new website to see the new updates in action:

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Posted on in Club News

The National Student Advertising Competition (NSAC) team from Ringling College of Art & Design will compete in the national finals at Disneyland in Anaheim on June 5th. Their advertising campaign and media plan for client Snapple won out over nine other Fourth District schools and then in the Super Regional competition against schools against the other 14 Districts to be among the eight finalists presenting at AdMerica, the American Advertising Federation National Conference. In the D4 competition teams from University of Miami placed Second and Florida State, Third. View the team's excitement for being a finalist in this video.

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2017 EC InstallationBarry Wallace of AAF Tampa Bay will lead the AAF Fourth District as Governor for the coming 2016-17 year. The installation of officers was conducted by Past Governor Nairn' Gillet at the American Advertising Awards gala in Tampa. Other members of the new Executive Committee are: Governor-Elect Mara Rodriguez - AAF Emerald Coast, Treasurer Wendy Payton - AAF Suncoast, Secretary Mike Weber - AAF Tampa Bay and Immediate Past Governor Yeosh Bendayan - AAF Orlando.

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Jim ClarkJim Clark of Emerald Coast was presented the 2016 Jack Philipps Gold Medal. The award is  the highest honor presented by the AAF Fourth District. It is presented in recognition of outstanding contributions to advertising and furthering the industry’s standards, creative excellence and public service. Flanked by five of the previous recipients, Jim was truly surprised and stunned at the District ADDY gala presentation.

Identified as a dreamer, a romantic, and a creative genius by many, Jim holds a passion for technology and for helping others any way he can. He’s also been called “crazy,” “weird,” and even “strange” by those who haven’t had the pleasure of meeting him. For over 23 years Jim Clark has been a creative director dedicated to seeing his clients succeed. As the agency owner of Clark & Company (, Jim provides creative services, marketing planning, and comprehensive and integrated creative solutions. He works with his clients on everything from developing a strategy to concept and execution of traditional and digital media - including business and marketing strategy solutions. He is also a published author.

Jim Clark accepts Jack Philipps AwardJim has been honored with many previous awards including the 1995 AAF Silver Medal Award for Outstanding Advertising Achievement and over 100 ADDYs. He currently serves for the American Advertising Federation Fourth District as Historian and was the founding President of the Emerald Coast Advertising Federation in 1992. He has served as an AAF ADDY Judge all over the United States and is the founder of Ad3 ( - a community, philosophy, work ethic, and lifestyle. He currently lives on the beautiful Emerald Coast with his soon-to-be wife, Mara Rodriguez, and her two children. Jim believes that if you’re not having fun at work, it’s just work.

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2016 BOSAlma DDB, Coconut Grove lit a fire under the judging team at the 2016 Fourth District ADDY competiton with their campaign for Kingsford “Fast Lighting Charcoal.” It won the Professional Division Best of Show and three best-of-category Charlie awards. The AAF Miami agency also won other Charlies in Non-Traditional and Public Service categories and a Judges Choice award for Advertising Concept.

The Student Best of Show award and a $1000 scholarship went to Jacob Ferguson of Ringling College of Art & Design for his Animation Demo Reel.

The Mosaic Award was presented to McCann Erickson Trinidad - Port of Spain, Trinidad and Tobago for a moving TV spot for TSTT - Blink Bmobile titled “Giraffe.”

On Ideas of Jacksonville Symphony Campaign was presented a Judges Choice Award for Excellence for The Arts. The Backpacks Company Integrated Campaign by helium creative – Ft. Lauderdale, won Judges Choice for Art Direction.

In addition to their Gold ADDYs, Charlie awards also went to: Disney Yellow Shoes - Celebration, Dunn&Co, - Tampa, Cat Country 98.7/NewsRadio1620 - Pensacola, Paradise Advertising & Marketing, Inc. - St. Petersburg, Brand Tango - Deerfield Beach, Jacaty + Associates - Ft Lauderdale, Zubi Advertising - Coral Gables, and AHT Creative - Fort Pierce.

View the winner's book and complete list of ADDY awards here.

Photos of the ADDY gala and award presentations are here.

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Clearwater, FL, April 21, 2016 – GSP, a leading retail services provider and creator of the groundbreaking site-profiling technology, AccuStore®, announced today that tech guru Michael Winser has joined its board of directors.

“Michael has an incredible software applications background,” said CEO Geoff Neuhoff, noting Winser’s extensive resume of work. “His rich history of developing tech solutions at industry giants such as Microsoft and Google will be an incredible asset in advising GSP’s innovation strategy. He can help ensure we are effectively leveraging our company’s technologies and advise on areas of ongoing development such as our AccuStore site-profiling platform. We are honored to have Michael on our board.”

Winser has worked on everything from Internet Explorer to kitchen design software and has one patent under his belt for virtual magnifying glass architecture. After more than 16 years at Microsoft, he spent a decade in the world of software startups before joining Google as a group product manager. Winser is also a member of the NY CTO Club, an invitation-only group of New York’s most senior technologists.

“GSP’s site intelligence platform, AccuStore®, and proprietary POPManager® software are the catalysts behind its retail execution solutions,” said Winser. “I look forward to working with the GSP leadership team as they continue to help retailers with technology that streamlines communications, reduces expenses, improves execution and accelerates growth,” he added.

Technology has long been a part of GSP’s DNA. As early as the 1980s, when the company noticed retailers were guessing at print quantities because they didn’t have accurate site measurements, GSP developed a proprietary software system that enabled it to guarantee the right sign made it to the right store every time. That system became the industry-leading tool for eliminating waste and minimizing marketing signage costs. GSP continued to develop even more innovative site profiling software solutions and a mobile app to improve the store experience. In 2014, the AccuStore® brand was born with a dedicated staff to support the technology.

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Posted on in Club News

AAF Tampa Bay and Ad 2 Tampa Bay win AAF Club of The Year


WASHINGTON, DC, Apr. 20, 2016—The 2016 Club Achievement Award winners were selected earlier this month, awarding 46 of the American Advertising Federation’s (AAF) member clubs across eight categories of entry. Winners will be honored at The Salute to Achievers Ceremony at ADMERICA, the AAF’s annual national conference, in June in Anaheim, CA at the Disneyland Resort.

The AAF’s Club Achievement Competition is designed to recognize outstanding accomplishments of its affiliated advertising clubs, showcasing the programs and projects its professional member clubs undertake each year. It was established to honor significant contributions to the AAF network of professional advertising clubs and to encourage excellence in areas of club operations that strengthen the AAF’s member clubs.

“This year, there were nearly 300 entries," said Joanne Schecter, Executive Vice President, AAF Club Services. "This outstanding work represents hours upon hours of dedicated volunteer time. The award winning work is a testimony to the successful programs and projects our clubs launch every year.”

Intended to recognize excellence and encourage high standards among industry professionals, the Competition awards local advertising clubs for their initiatives in eight categories: Advertising Education, Communications, Club Operations, Diversity and Multicultural Initiatives, Government Relations, Membership Development, Programs and Public Service. Clubs with the highest total winning scores are awarded the distinction of Club of the Year and includes the honor of President of the Year.

This year, there are six Clubs of the Year, awarded for each of the five divisions. They are:

Division 1 – AAF Louisville
Club President – Dan Dry

Division 2 – AAF Houston
Club President – Tammy Guest

Division 3 – AAF Omaha
Club President – Amanda Peterson

Division 4 (tie)
AAF Central Minnesota
Club President - Katie Sczublewski

AAF Tampa Bay
Club President – Josh St. Aubin

Division 5
Ad 2 Tampa Bay
Club President – Danielle Torres

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