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The AAF 4th District converged in Tallahassee earlier this week to recognize Advertising Day at the Capitol. 40 AAF members from across the state met with their local Senators and Representatives to discuss how Advertising fuels Florida's economy and other issues impacting the industry.

 A prominent topic of conversation focused around a potential Film Incentive bill that would help Florida compete with other states for movie and film production jobs as well as encourage tourism.

The executive members representing the 4th District additionally met with the Senate President to discuss this potential bill and the need to work one-on-one with local  Representatives to champion the cause. 

Before adjourning for the day the AAF was treated to a private tour of the Senate Chamber hosted by Senator Latvalla and an inspiring talk from Representative Peters.

This was the first time in recent history the AAF 4th District chose to hold Advertising Day during fall Committee Meetings instead of date while legislature is in session. The date change allowed our members to meet with and educate their legislators before bills are finalized.

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Artemis, a Melbourne-based information technology company, was recently awarded the GrowFL economic development program's CEO Nexus Cup.

The CEO Nexus Cup is a traveling trophy and member-recognition award, lauding those companies that have achieved significant entrepreneurial success. Artemis doubled its business over the last three years and was named,Innovative Company of the Yearby the Economic Development Commission (EDC) of Florida’s Space Coast.

Artemis specializes in providing technical support and networking solutions to the healthcare, non-profit, and professional services industries. The company's areas of expertise include both cloud computing infrastructure and on-premises technology infrastructure.

The company's president, Travis Proctor, was recognized by Florida Governor Rick Scott as one of Florida’s top young entrepreneurs in 2012.

“When a company doubles its business over the course of three short years, you can’t help but take notice,” said Tom O’Neal, executive director of GrowFL and associate vice president for UCF’s Office of Research and Commercialization. “Travis Proctor is an astute entrepreneur leading an exceptional team of professionals. We look forward to seeing what else the future holds as the company continues along its path of expansion and growth.”

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AAF Daytona Beach is hosting a large fundraising event November 5th. Our “Bids 4 Kids” event will be held at the Dunn's Attic in Ormond Beach on November 5, 2015 starting at 5:30 p.m.

Proceeds from the annual Bids 4 Kids Auction go to benefit the AAF Daytona Beach Jim Shipley Scholarship Fund and also other educational programs that are provided throughout the  year to our member, students and guests.

Our event is expected to draw a great amount of supporters and participating businesses will be prominently featured in our digital promotional efforts and at the event.

Can you help us out with a donation of a product or service from your business? All donations are greatly appreciated and are tax deductible. Your donation can be something as simple as a product or service you offer. If you have other donation items (gift cards, jewelry, tickets, etc.), we’ll take them too!

Submit donation form to: This email address is being protected from spambots. You need JavaScript enabled to view it.

Download Donation Form

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Having already won American Advertising Awards for their work in last year's competition, two websites by Tampa digital agency Bayshore Solutions won silver in the 45th annual Creativity International Awards program. University of South Florida Center for Advanced Medical Learning and Simulation (CAMLS) won in the B-to-B category, and J.C. Newman Cigar Company's Diamond Crown took silver international honors for self-promotional brand websites.

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Posted on in Job Bank


JOB DESCRIPTION: General Marketing Program Support Coordinate, write, edit and proofread assigned projects, such as advertisements, newsletters, brochures, directories, informational sheets or web content. Route these materials for review through UF Health Communications and archive all materials in a central repository. Ensure all efforts receive appropriate approval; all content and publications are subject to the identity/branding, editing, review and distribution policies of UF Health Communications and the university. Work closely with UF Health Communications to coordinate photography, videography and graphic design to complete projects as needed and coordinate production in a cost-effective manner. Coordinate direct mail, working directly with vendors and postal services to determine costs, deadline and delivery. Coordinate regular Department of Medicine faculty participation in community seminars (The Villages seminar series, Woman's Advantage, etc.) as well as participation in community events and health fairs where appropriate to cultivate potential patients and promote awareness of departmental services. Develop and maintain Department of Medicine newsletter and e-newsletter for internal and external communications with faculty, alumni and referring physicians. Actively record all marketing and communications projects in project management system for tracking and reporting capability. Physician Outreach & Event Planning Assist with marketing materials and promotional needs for CME efforts to promote the Department of Medicine. Provide administrative support for annual events for the Department (i.e., Heart Ball, Heart Walk, Liver/GI meeting). Assist with development of physician-to-physician and physician recruitment marketing materials. Create bios for faculty that can be used by UF Health Business Development and for other purposes. Research Assist in the development of marketing research to evaluate competitive climate for medical services in north central Florida and other competitive regions. Collaborate with internal resources to in business planning to supply the needed information. Perform market analysis and return on investment reporting and present results as requested. Assist in potential applicant data mining and maintenance of recruitment database. 15% Web and Internal Communications. Develop and maintain consumer web content and image for 15+ UF sites. Work closely with Division Administrators to ensure content is current and consistent. Develop and oversee consumer web content and image for all UF Health pages pertaining to Department of Medicine faculty, clinics and programs. Ensure all content is current and consistent. Ensure headshots are obtained for incoming faculty and kept up to date for current faculty. Generate new faculty announcements and recommendations on distribution. Miscellaneous Prioritizes assignments and messages based on urgency or deadlines and works cooperatively with other Division, Department and UF Health staff to ensure all assignments are completed in a timely manner and meet or exceed the standards for quality and performance as established by the Marketing Coordinator and Director of Marketing for UF Health. Serves as a liaison to multiple internal and external entities, including but not limited to: Departments in the College of Medicine Department of Medicine and its Divisions Division clinics Referring physicians, patients and patients' families Constantly strives to represent the University of Florida, UF Health, UF Health Communications, the division and department in a positive and professional manner. Adheres to UF Health Communications office policies, procedures and protocols.

ADVERTISED SALARY: Starting salary is $14.00 - $17.00 per hour commensurate with education and experience. MINIMUM REQUIREMENTS: A high school diploma and four years of appropriate experience. Appropriate college coursework or vocational/technical training may substitute at an equivalent rate for the required experience. PREFERRED

QUALIFICATIONS: Marketing or Communications degree strongly preferred. · Proficiency in Word, Excel, PowerPoint, E-mail and Internet · Proficiency in Associated Press style required. · Demonstrated, outstanding ability to work under pressure in a busy office with frequent interruptions, changing priorities and short deadlines. · Ability to plan, organize and coordinate work assignments. · Ability to establish and maintain effective working relationships with others. · Ability to function under stressful circumstances always maintaining respectful and supportive interactions. · Ability to communicate effectively both verbally and in writing. · Ability to plan, organize and coordinate work assignments. · Ability to work independently and receive feedback on work. SPECIAL INSTRUCTIONS TO APPLICANTS: Please upload CV and Cover letter This is a time-limited position. To claim veterans' preference, indicate the claim on the application and provide required documentation by uploading a DD-214 (or equivalent certification from the Department of Veteran Affairs) and any additional supporting documentation based on the type of claim. HEALTH ASSESSMENT REQUIRED: No ADVERTISED: 06 Aug 2015 Eastern Standard Time APPLICATIONS CLOSE: 20 Aug 2015 Eastern Standard Time


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(Fort Lauderdale, FL) SproutLoud, an award-winning hyperlocal channel marketing platform that delivers local marketing automation to some of the best global brands, today announced new client Virginia Farm Bureau Insurancea leading insurance provider for individuals, families and farms in Virginia. SproutLoud offers a new platform for Virginia Farm Bureau Insurance that is complete with a unique suite of services, which will allow them to streamline their current local marketing for their agents and leverage new marketing solutions.

Complemented by the full integration with SproutLoud’s user-friendly online marketing portal, the new platform for Virginia Farm Bureau Insurance is envisioned to enrich their network by simplifying the marketing process, furnishing tools to manage creative assets, and launching multichannel marketing campaigns. More specifically, the added benefit of SproutLoud’s seamless co-op funds management process increases both efficiency and profitability, resulting in a more succinct brand presence.

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Florida-Based Agency Puts Altruism on the Forefront. 

Many agencies say they give back to the community, but Jacksonville, Fla.-based Dalton Agency means it. With the yearly Dalton Cares program, this 75-person shop holds an annual contest for one nonprofit to earn a pro bono campaign.

"All the services, all the creative -- we even write them a check," said Jim Dalton, CEO and president.

The agency, now with six locations, earned $9.3 million in revenue last year from clients including the American Heart Association, McDonald's co-ops, Point Blank Body Armor and NYCM Insurance.

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Tax Reform Unlikely Soon

As Congress prepares to leave Washington, DC for the August recess, the odds keep getting longer that comprehensive or corporate tax reform will happen before the next election.

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Posted on in Club News

Over the last year I've been working with AdFed members around the Fourth District and the country to figure out what kind of a future we want to chart for the federation.  It's equal parts exciting and challenging.  Exciting because a high-level discussion about our industry's future in Florida and the Caribbean is a conversation that's long overdue, and challenging because changing the status quo won't be easy.

But before all that, there's one thing you should know about this guy you elected to lead the organization.  I'm the first millennial governor of the Fourth District - which is… terrifying.  For all of us.  So forgive me if sometimes I say "totes whatev"… or wear suits with chucks… or quote the Big Lebowski.  Being part of the oft maligned Millennial generation has it's challenges, but it also comes with a lot of excitement and enthusiasm from members who are looking for the next evolution of the organization.

Over the last ten years we have seen a dramatic shift in the way we conduct our businesses - and also in the way we conduct ourselves as an organization.  The governors of the last decade have put in countless hours to ensure that we have the thriving, healthy organization we continue to enjoy today.  But now it's time to focus our attention on a new mission.  We are no longer focused on the questions of "will we be here in ten years?", but "where do we want to be in ten years?".   

So what can you expect from us over the next year?  Aside from all the great work we do for Government Relations, the National Student Advertising Competition, ADDY's etc, we will be focusing on strengthening the local clubs, and also creating several new initiatives including establishing a 5 and 10 year plan.  This is the most exciting thing I can think of.  We are literally plotting the future and exploring what the landscape for advertisers will look like in the next decade.  This is the sort of high level discussion we need to have to create a sense of purpose and community that we're all looking for.  

I'm very much looking forward to working with all of you to continue to create a positive and thriving future for advertising in Florida.

So let's get this going!  Thanks and Go Fourth! - Yeosh Bendayan

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This is bittersweet...

As we welcome the beginning of hurricane season, clubs around your district are also welcoming new leadership.  AAF 4th District is doing the same, with newly elected leadership, new committee chairs and goals which will help the advertising industry in many ways.

It has been my honor to serve as your governor this past year.  I had the privilege to work with leadership from around the state and in the Caribbean.  The excitement that I saw while working with them was astounding.  You could feel it – from local events to District and national conferences.   All of them had a passion for the advertising industry and for the club that they served.  So to all the presidents I have worked with this last year, thank you!

To my committee chairs and executive committee, all of whom volunteered and sacrificed a lot of time, your efforts helped clubs this year and the ripple effect will resound for years to come.  Thank you for your leadership.

We began our wrap up of the year last month with our annual conference.  This year in Orlando, we held many workshops and had some great speakers.  The ADDY Gala showed off the great work from across the district.  We officially wrapped up the year with our national conference in Las Vegas.  This year many clubs were recognized including AAF Orlando, AD2 Orlando, AAF Daytona Beach, AAF Miami, AAF Tampa Bay, as well as AD2 club of the year, AD2 Tampa Bay.  Our Executive Director, Sarah Jeffcoat was awarded the Betty Riehl Excellence in Service Award.  While you may see how everything runs smoothly at conferences (most of the time) as well as other events, it is the hard work that Sarah devotes that makes it happen.  Many presidents will be returning from the meeting with some great ideas after sharing their experiences with leaders from across the country.

It was a great year for the 4th District.  Allow me to reminisce: We started off  leadership at a dude ranch, followed up with conferences from the Space Coast to the Emerald coast. We wrapped  up in Orlando.  The resurgence of AAF Palm Beach is fantastic news and we are also beginning the conversation about restarting a club in Southwest Florida.

I am excited to see what the future holds for our local clubs as well as the district as we move forward.  I know Yeosh will serve you all well as governor.  So wrapping up my year as your governor, let me just say the best way to protect the advertising industry, to learn, to network and to find vendors in your area is to be active in your local club.  It has been and will continue to be a vital component of my career.  

Go Fourth!!   -  Michael Andersen

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TAMPA, Fla.  – ADM Two Exhibits & Displays welcomes Tony Ricci in the role of new business development / senior account executive.

Tony has over 20 years in the exhibit industry. He has served in many capacities and comes to ADM Two from the wholesale side of the industry. Tony gained sales and marketing experience in direct display sales beginning in 1994, then moved into show management, event facility management, and more recently served as a regional account executive with a national graphics and hardware wholesaler.

Tony possesses extensive knowledge of large format graphic fabrication techniques and the latest exhibition hardware solutions. His enthusiasm and creativity allow him to provide a unique approach and focus to every project.

“I am excited to join ADM Two and continue building on their over 25 years of providing unique custom solutions across the trade show, event and museum customer spectrum,” says Tony of his new role at ADM Two.

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The Jack Philipps Gold Medal is the highest honor presented by AAF Fourth District. The honoree this year is two-time past District Goveror Jackie Barker, president and CEO of Sky Advertising in Satellite Beach. Through the years she has displayed superior leadership and talent in the field of advertising, both professionally as well as with her extensive involvement in the community.
Jackie began her advertising career working in the media sales at WAOA in Melbourne. She fostered relationships and helped her clients develop strategic marketing plans to grow their business. After working in the sales environment, Jackie decided she wanted to learn the agency business. She went to work at MTN as a media buyer and business manager, where she gained experience for eight years. She then teamed up with a creative director that was starting an agency, and together they founded Media Ink. In 2000, she branched out on her own. Starting with only her local contacts, a small budget and her expertise to guide her, now nine years later Sky Advertising has become one of Space Coast's leading full service advertising agencies including an on-site production studio.  
Sky Advertising's growth is a direct result of Jackie's passion for advertising and the creativity of this industry. She works hard for all her clients, local and regional, no matter the size of the budget. Her employees are taught to put the quality of the work first. With Jackie as a mentor, challenging them to push themselves, the environment she creates inspires them to stretch their creativity.
Jackie's involvement with the advancement of advertising has been proven by her years of involvement with the AAF.  She is past president of AAF- Space Coast and served the AAF -Fourth District for over ten years on numerous committees, including the government relations committee that successfully helped defeat Amendment Five that threatened to tax the advertising industry. She was later elected to the executive committee where she served two terms as both Governor and Immediate Past Governor. While most people would consider this amount of service to be enough, Jackie didn’t. She went on to serve the next four years on the executive committee of the Easter Region of AAF where she has been instrumental in trying to jumpstart activities to bring the districts the Eastern Region serve together in the name of advertising.
Outside of her positions on the local, district, and national boards for AAF, Jackie has served numerous local clubs and districts as an ADDY judge, as well as a recipient herself. She has also served as a judge in several NSAC competitions across the country.
It goes without saying that Jackie is a community leader. She has worked on local and regional non-profit boards for over 20 years. She has a special knack for getting executive committees to stay on strategy, and is not afraid to ruffle feathers in the name of advancement for the non-profit and advertising industries. She served eight years with the Space Coast Convention and Visitors Bureau, three of those as chair, as well as serving as the marketing director for the Space Coast Department of Tourism.
Jackie helped local businesses have their voices heard on the local and national scale by being one of the first leaders to bring a grassroots group together to form Citizens for Space. This group lobbies in Tallahassee and Washington, DC to educate legislators about the financial impact of the space program, as well as the international impact on this country as a leader in space advancement.
The marketing of the Melbourne Zoo has been developed largely under Jackie's leadership. She has been on the zoo board for over 16 years, helping guide the areas largest family attraction to membership growth, be on the cutting edge with new attractions, and keeping consistent creative campaigns that fit within the Zoo’s brand.

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The 2015 AAF Fourth District American Advertising Awards presented 80 Gold and 165 Silver ADDY awards at a gala presentation at the Dr. Phillips performing arts center in Orlando on Saturday night, May 1. The Student Best of Show award went to the Junior class at the Ringling College of Art & Design Department of Motion Design for a compilation of work. Best of Show in the professional division was presented to TEAM Enterprises of Ft. Lauderdale for work done for their client Google.

View the online winners book and complete list of awards here.

Click here to download a PDF of the 2015 4th District ADDY Winners Book

Best in category Charlie Awards were presented to the following:

Best of Show and Charlie Award in Non Traditional Advertising - TEAM Enterprises, Ft. Lauderdale

Three Charlie Awards - Integrated Campaigns, Collateral, and Ad Industry Self Promotion - Push. Orlando

Two Charlie Awards – Radio and TV - PP+K, Tampa

Sales Promotion - Royal Caribbean International, Miami

Magazine - Alma Ad, Miami

Newspaper - Schifino Lee, Tampa

Digital Advertising - Y&R / Bravo, Miami

Arts & Sciences - Wingard Creative, Jacksonville

Public Service - Sachs Media Group, Tallahassee

Elements of Advertising - On Ideas, Jacksonville

Judges Award – Cinematography - 208 Monkeys LLC, Tampa

Judges Award – Illustration - Beyond Publishing, St George

Students ADDY Special Awards:

STUDENT BEST OF SHOW – Ringling College of Art & Design Department of Motion Design Junior Class

Judges Choice –Craftsmanship - Brandon Stoker, University of Central Florida

Judges Choice – Illustration - Ashley Gorman, Digital Media Arts College

Judges Choice – Design -Anastasiya Belous, Pensacola Christian College

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WASHINGTON, D.C.—Sarah Jeffcoat, Executive Director of the American Advertising Federation's (AAF) District Four, AAF Tampa Bay and Ad 2 Tampa Bay and longtime member of the American Advertising Federation, was chosen to receive the 2015 Betty Riehl Excellence in Service Award. For the past 14 years, Sarah has served with distinction in her role as executive director and has played an important role in AAF’s initiatives nation-wide.

Awarded annually, the AAF's Board of Directors established the Betty Riehl Excellence in Service Award in 1997 to recognize and honor employees of AAF member clubs, federations, districts and National AAF. The award is named in honor of the late Betty Riehl, who served on the staff of the AAF for more than two decades, prior to her retirement in 1995. Betty Riehl served as executive assistant to the president and staff liaison to the AAF Board of Directors and board committees. She was respected and revered throughout the membership for her dedication to her job, her organizational skills and her grace, good humor and caring nature in addressing and responding to member needs throughout her AAF career.

“In the true spirit of the award, Sarah manages the intricacies of her role while mirroring Betty Riehl’s grace, good humor and caring nature,” said Joanne Schecter, Executive Vice President of AAF Club Services.

Over the years, Sarah has worked to maintain the financial health and visibility for the two clubs and the district that she serves. She has participated in the AAF’s national conference, ADMERICA, every year and has served as a leader in workshops and seminars offering advice to new leaders and collaborates with her colleagues on concerns that all clubs address each year.

“Sarah has established herself as an invaluable resource for the two clubs and the district that she serves as well as the national goals of the AAF,” said Schecter.

In addition to Sarah’s job responsibilities, she routinely volunteers her time and services to other clubs in the AAF network, lending her knowledge, ideas and expertise to the management challenges they face.

 Sarah will be honored at the Salute to Achievers Luncheon at AAF’s national conference, ADMERICA, on June 13, 2015 in Las Vegas, NV.

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Posted on in Club News

And clubs from the 4th are (lion) kings at AAF. Tampa Bay, Daytona and Miami won trips to the national conference for the highest percentage of ADDY entry increase. Only ten such awards were made in the 15 AAF Districts and the 4th won three of them. They will be in Las Vegas to blow whistles and cheer for Ad 2 Tampa Bay who once again claim Club of The Year honors!

These last two weeks have been busy for all of us at the 4th District.  We undertook the District ADDY judging, followed right after by Ad Day in Tallahassee followed by our Executive Committee Mid-year retreat.  with a short respite, we have a bunch more coming up that I am sure you will want to be a part of.

We worked with our judges to score over 1300 District ADDY competition entries.  it is always major undertaking and could not be done without the help of a bunch of volunteers from AAF Suncoast.  The creative is always amazing at this level.  Some brought a tear to our eyes and others had all of us nearly falling of our chairs with laughter.  You will see many of these as they are awarded ADDY Awards at the 4th District Gala on May 2nd.

On our annual AD Day in Tallahassee a delegation of advertising professionals swept down upon the capitol and met with state legislators.  This year we spoke to them about film incentives and a potential film loan program as well as a tax exemption for direct mail advertising.  During lunch Senator Jack Latvala and Repentative Chris Latvala spoke to us as well as Representive Mike Miller who sponsors the Film Industry Jobs bill. Representative Kathleen Peters met with us on the floor of the senate chamber to wrap up a fantastic day on the hill. Click here to view an album of photos from Advertising Day

Upcoming events you do not want to miss will be as always our NSAC Competition held in Orlando on Saturday April 18th.  The National Student Advertising Competition is a fantastic way to get inspired, see some great ideas on advertising pizza as well as possibly poaching some talent before they hit the market.  

And finally our annual conference will also be held in Orlando the first week of May.  There will be an incredible speaker lineup and great events, including the ADDY Gala. It will be a weekend to remember.  

The volunteers and leadership at the 4th District have pulled many hours, many into the mornings, to make sure these events fascinate, entertain and educate all of you.  Take advantage of these upcoming events.  I hope to see you there!

Michael Andersen - Governor

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Randy Blake, who served as AAF Fourth District Governor in 1996-97 passed away peacefully surrounded by his family on March 10, 2015 at Lynchburg General Hospital. in Lynchburg , Virginia after a months long battle with cancer.

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By Jack Hebert, Fourth Dist. AAF Lobbyist

State legislators headed to Tallahassee this week kicking off their annual 60-day session on Tuesday amid the tradition opening-day fanfare including a State-of-the-State address by Gov. Scott. In addition to the one task they must accomplish -- crafting a balanced state budget -- lawmakers also face a wide variety of issues including revisiting funding for Florida’s popular film and entertainment production incentive program. Failing to agree on a plan last year, both the House and Senate are poised to consider the issue again with differing plans already spread out on the table.

The issue will be a top priority for the 4AAF and your personal attention, advocacy and action will be vital in the coming two months. We’re planning to work closely in a coalition, together with Film Florida and other industry members and stakeholders, to educate policy makers on the great value of the program to all Floridians.

As a first step, if you haven’t done so yet, plan right now to be with your fellow 4AAF members for Advertising Day at the Capitol on March 24. We have a busy, informative day planned on Tuesday with plenty of time for meetings with your local legislators to promote the film program, and discuss other issues important to the advertising community. Contact your local club to get more information about joining us with your local delegation.

Prior to your visit -- or if you can’t make it to Tallahassee for any reason -- be sure you get up to speed on the issue by liking Film Florida on Facebook and/or following @FilmFlorida on Twitter. You can also visit for the latest updates. Scheduling meetings with you local Reps and Senators in advance is another good idea. Find them, together with their contact info, by visiting Online Sunshine, the Florida Legislature’s official site.

We certainly hope you will continue to follow the issue closely and join your friends and colleagues in Tallahassee on March 24th for Advertising Day.

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Posted on in Club News

Now that the local ADDYs have been awarded, many club leaders have the opportunity to catch their breath. But, around the District it's a very busy end of March and April.  As your Governor I try to visit as many clubs as possible. I was able to attend some of the local competitions and thoroughly enjoyed all the great creative work.  I look forward to seeing the winners who advance to our District judging in Sarasota.  

The Florida legislative session is underway

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Tampa video production company CMR Studios has inked a contract with Ed Training Center to shoot and produce 700 videos in 2015.

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We have had an amazing 22% increase in local American Advertising Award local competition entries this year. Leading the way were AAF Tampa Bay with 568 and the Caribbean Ad Fed with an amazing 1017. Now that all the ADDY entries are in and most of them judged, all that is left is the anticipation...for most. A big thank you goes out to the volunteers who work hours upon hours, handling the judging, planning the awards gala and many other aspects of the process.

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