Tax Reform Unlikely Soon
As Congress prepares to leave Washington, DC for the August recess, the odds keep getting longer that comprehensive or corporate tax reform will happen before the next election.
Over the last year I've been working with AdFed members around the Fourth District and the country to figure out what kind of a future we want to chart for the federation. It's equal parts exciting and challenging. Exciting because a high-level discussion about our industry's future in Florida and the Caribbean is a conversation that's long overdue, and challenging because changing the status quo won't be easy.
But before all that, there's one thing you should know about this guy you elected to lead the organization. I'm the first millennial governor of the Fourth District - which isâŠ terrifying. For all of us. So forgive me if sometimes I say "totes whatev"âŠ or wear suits with chucksâŠ or quote the Big Lebowski. Being part of the oft maligned Millennial generation has it's challenges, but it also comes with a lot of excitement and enthusiasm from members who are looking for the next evolution of the organization.
Over the last ten years we have seen a dramatic shift in the way we conduct our businesses - and also in the way we conduct ourselves as an organization. The governors of the last decade have put in countless hours to ensure that we have the thriving, healthy organization we continue to enjoy today. But now it's time to focus our attention on a new mission. We are no longer focused on the questions of "will we be here in ten years?", but "where do we want to be in ten years?".
So what can you expect from us over the next year? Aside from all the great work we do for Government Relations, the National Student Advertising Competition, ADDY's etc, we will be focusing on strengthening the local clubs, and also creating several new initiatives including establishing a 5 and 10 year plan. This is the most exciting thing I can think of. We are literally plotting the future and exploring what the landscape for advertisers will look like in the next decade. This is the sort of high level discussion we need to have to create a sense of purpose and community that we're all looking for.
I'm very much looking forward to working with all of you to continue to create a positive and thriving future for advertising in Florida.
So let's get this going! Thanks and Go Fourth! - Yeosh Bendayan
This is bittersweet...
As we welcome the beginning of hurricane season, clubs around your district are also welcoming new leadership. AAF 4th District is doing the same, with newly elected leadership, new committee chairs and goals which will help the advertising industry in many ways.
It has been my honor to serve as your governor this past year. I had the privilege to work with leadership from around the state and in the Caribbean. The excitement that I saw while working with them was astounding. You could feel it â from local events to District and national conferences. All of them had a passion for the advertising industry and for the club that they served. So to all the presidents I have worked with this last year, thank you!
To my committee chairs and executive committee, all of whom volunteered and sacrificed a lot of time, your efforts helped clubs this year and the ripple effect will resound for years to come. Thank you for your leadership.
We began our wrap up of the year last month with our annual conference. This year in Orlando, we held many workshops and had some great speakers. The ADDY Gala showed off the great work from across the district. We officially wrapped up the year with our national conference in Las Vegas. This year many clubs were recognized including AAF Orlando, AD2 Orlando, AAF Daytona Beach, AAF Miami, AAF Tampa Bay, as well as AD2 club of the year, AD2 Tampa Bay. Our Executive Director, Sarah Jeffcoat was awarded the Betty Riehl Excellence in Service Award. While you may see how everything runs smoothly at conferences (most of the time) as well as other events, it is the hard work that Sarah devotes that makes it happen. Many presidents will be returning from the meeting with some great ideas after sharing their experiences with leaders from across the country.
It was a great year for the 4th District. Allow me to reminisce: We started off leadership at a dude ranch, followed up with conferences from the Space Coast to the Emerald coast. We wrapped up in Orlando. The resurgence of AAF Palm Beach is fantastic news and we are also beginning the conversation about restarting a club in Southwest Florida.
I am excited to see what the future holds for our local clubs as well as the district as we move forward. I know Yeosh will serve you all well as governor. So wrapping up my year as your governor, let me just say the best way to protect the advertising industry, to learn, to network and to find vendors in your area is to be active in your local club. It has been and will continue to be a vital component of my career.
Go Fourth!! - Michael Andersen
TAMPA, Fla. â ADM Two Exhibits & Displays welcomes Tony Ricci in the role of new business development / senior account executive.
Tony has over 20 years in the exhibit industry. He has served in many capacities and comes to ADM Two from the wholesale side of the industry. Tony gained sales and marketing experience in direct display sales beginning in 1994, then moved into show management, event facility management, and more recently served as a regional account executive with a national graphics and hardware wholesaler.
Tony possesses extensive knowledge of large format graphic fabrication techniques and the latest exhibition hardware solutions. His enthusiasm and creativity allow him to provide a unique approach and focus to every project.
âI am excited to join ADM Two and continue building on their over 25 years of providing unique custom solutions across the trade show, event and museum customer spectrum,â says Tony of his new role at ADM Two.
The Jack Philipps Gold Medal is the highest honor presented by AAF Fourth District. The honoree this year is two-time past District Goveror Jackie Barker, president and CEO of Sky Advertising in Satellite Beach. Through the years she has displayed superior leadership and talent in the field of advertising, both professionally as well as with her extensive involvement in the community.
Jackie began her advertising career working in the media sales at WAOA in Melbourne. She fostered relationships and helped her clients develop strategic marketing plans to grow their business. After working in the sales environment, Jackie decided she wanted to learn the agency business. She went to work at MTN as a media buyer and business manager, where she gained experience for eight years. She then teamed up with a creative director that was starting an agency, and together they founded Media Ink. In 2000, she branched out on her own. Starting with only her local contacts, a small budget and her expertise to guide her, now nine years later Sky Advertising has become one of Space Coast's leading full service advertising agencies including an on-site production studio.
Sky Advertising's growth is a direct result of Jackie's passion for advertising and the creativity of this industry. She works hard for all her clients, local and regional, no matter the size of the budget. Her employees are taught to put the quality of the work first. With Jackie as a mentor, challenging them to push themselves, the environment she creates inspires them to stretch their creativity.
Jackie's involvement with the advancement of advertising has been proven by her years of involvement with the AAF. She is past president of AAF- Space Coast and served the AAF -Fourth District for over ten years on numerous committees, including the government relations committee that successfully helped defeat Amendment Five that threatened to tax the advertising industry. She was later elected to the executive committee where she served two terms as both Governor and Immediate Past Governor. While most people would consider this amount of service to be enough, Jackie didnât. She went on to serve the next four years on the executive committee of the Easter Region of AAF where she has been instrumental in trying to jumpstart activities to bring the districts the Eastern Region serve together in the name of advertising.
Outside of her positions on the local, district, and national boards for AAF, Jackie has served numerous local clubs and districts as an ADDY judge, as well as a recipient herself. She has also served as a judge in several NSAC competitions across the country.
It goes without saying that Jackie is a community leader. She has worked on local and regional non-profit boards for over 20 years. She has a special knack for getting executive committees to stay on strategy, and is not afraid to ruffle feathers in the name of advancement for the non-profit and advertising industries. She served eight years with the Space Coast Convention and Visitors Bureau, three of those as chair, as well as serving as the marketing director for the Space Coast Department of Tourism.
Jackie helped local businesses have their voices heard on the local and national scale by being one of the first leaders to bring a grassroots group together to form Citizens for Space. This group lobbies in Tallahassee and Washington, DC to educate legislators about the financial impact of the space program, as well as the international impact on this country as a leader in space advancement.
The marketing of the Melbourne Zoo has been developed largely under Jackie's leadership. She has been on the zoo board for over 16 years, helping guide the areas largest family attraction to membership growth, be on the cutting edge with new attractions, and keeping consistent creative campaigns that fit within the Zooâs brand.
The 2015 AAF Fourth District American Advertising Awards presented 80 Gold and 165 Silver ADDY awards at a gala presentation at the Dr. Phillips performing arts center in Orlando on Saturday night, May 1. The Student Best of Show award went to the Junior class at the Ringling College of Art & Design Department of Motion Design for a compilation of work. Best of Show in the professional division was presented to TEAM Enterprises of Ft. Lauderdale for work done for their client Google.
Best in category Charlie Awards were presented to the following:
Best of Show and Charlie Award in Non Traditional Advertising - TEAM Enterprises, Ft. Lauderdale
Three Charlie Awards - Integrated Campaigns, Collateral, and Ad Industry Self Promotion - Push. Orlando
Two Charlie Awards â Radio and TV - PP+K, Tampa
Sales Promotion - Royal Caribbean International, Miami
Magazine - Alma Ad, Miami
Newspaper - Schifino Lee, Tampa
Digital Advertising - Y&R / Bravo, Miami
Arts & Sciences - Wingard Creative, Jacksonville
Public Service - Sachs Media Group, Tallahassee
Elements of Advertising - On Ideas, Jacksonville
Judges Award â Cinematography - 208 Monkeys LLC, Tampa
Judges Award â Illustration - Beyond Publishing, St George
Students ADDY Special Awards:
STUDENT BEST OF SHOW â Ringling College of Art & Design Department of Motion Design Junior Class
Judges Choice âCraftsmanship - Brandon Stoker, University of Central Florida
Judges Choice â Illustration - Ashley Gorman, Digital Media Arts College
Judges Choice â Design -Anastasiya Belous, Pensacola Christian College
WASHINGTON, D.C.âSarah Jeffcoat, Executive Director of the American Advertising Federation's (AAF) District Four, AAF Tampa Bay and Ad 2 Tampa Bay and longtime member of the American Advertising Federation, was chosen to receive the 2015 Betty Riehl Excellence in Service Award. For the past 14 years, Sarah has served with distinction in her role as executive director and has played an important role in AAFâs initiatives nation-wide.
Awarded annually, the AAF's Board of Directors established the Betty Riehl Excellence in Service Award in 1997 to recognize and honor employees of AAF member clubs, federations, districts and National AAF. The award is named in honor of the late Betty Riehl, who served on the staff of the AAF for more than two decades, prior to her retirement in 1995. Betty Riehl served as executive assistant to the president and staff liaison to the AAF Board of Directors and board committees. She was respected and revered throughout the membership for her dedication to her job, her organizational skills and her grace, good humor and caring nature in addressing and responding to member needs throughout her AAF career.
âIn the true spirit of the award, Sarah manages the intricacies of her role while mirroring Betty Riehlâs grace, good humor and caring nature,â said Joanne Schecter, Executive Vice President of AAF Club Services.
Over the years, Sarah has worked to maintain the financial health and visibility for the two clubs and the district that she serves. She has participated in the AAFâs national conference, ADMERICA, every year and has served as a leader in workshops and seminars offering advice to new leaders and collaborates with her colleagues on concerns that all clubs address each year.
âSarah has established herself as an invaluable resource for the two clubs and the district that she serves as well as the national goals of the AAF,â said Schecter.
In addition to Sarahâs job responsibilities, she routinely volunteers her time and services to other clubs in the AAF network, lending her knowledge, ideas and expertise to the management challenges they face.
Sarah will be honored at the Salute to Achievers Luncheon at AAFâs national conference, ADMERICA, on June 13, 2015 in Las Vegas, NV.
And clubs from the 4th are (lion) kings at AAF. Tampa Bay, Daytona and Miami won trips to the national conference for the highest percentage of ADDY entry increase. Only ten such awards were made in the 15 AAF Districts and the 4th won three of them. They will be in Las Vegas to blow whistles and cheer for Ad 2 Tampa Bay who once again claim Club of The Year honors!
These last two weeks have been busy for all of us at the 4th District. We undertook the District ADDY judging, followed right after by Ad Day in Tallahassee followed by our Executive Committee Mid-year retreat. with a short respite, we have a bunch more coming up that I am sure you will want to be a part of.
We worked with our judges to score over 1300 District ADDY competition entries. it is always major undertaking and could not be done without the help of a bunch of volunteers from AAF Suncoast. The creative is always amazing at this level. Some brought a tear to our eyes and others had all of us nearly falling of our chairs with laughter. You will see many of these as they are awarded ADDY Awards at the 4th District Gala on May 2nd.
On our annual AD Day in Tallahassee a delegation of advertising professionals swept down upon the capitol and met with state legislators. This year we spoke to them about film incentives and a potential film loan program as well as a tax exemption for direct mail advertising. During lunch Senator Jack Latvala and Repentative Chris Latvala spoke to us as well as Representive Mike Miller who sponsors the Film Industry Jobs bill. Representative Kathleen Peters met with us on the floor of the senate chamber to wrap up a fantastic day on the hill. Click here to view an album of photos from Advertising Day
Upcoming events you do not want to miss will be as always our NSAC Competition held in Orlando on Saturday April 18th. The National Student Advertising Competition is a fantastic way to get inspired, see some great ideas on advertising pizza as well as possibly poaching some talent before they hit the market.
And finally our annual conference will also be held in Orlando the first week of May. There will be an incredible speaker lineup and great events, including the ADDY Gala. It will be a weekend to remember.
The volunteers and leadership at the 4th District have pulled many hours, many into the mornings, to make sure these events fascinate, entertain and educate all of you. Take advantage of these upcoming events. I hope to see you there!
Michael Andersen - Governor
Randy Blake, who served as AAF Fourth District Governor in 1996-97 passed away peacefully surrounded by his family on March 10, 2015 at Lynchburg General Hospital. in Lynchburg , Virginia after a months long battle with cancer.
By Jack Hebert, Fourth Dist. AAF Lobbyist
State legislators headed to Tallahassee this week kicking off their annual 60-day session on Tuesday amid the tradition opening-day fanfare including a State-of-the-State address by Gov. Scott. In addition to the one task they must accomplish -- crafting a balanced state budget -- lawmakers also face a wide variety of issues including revisiting funding for Floridaâs popular film and entertainment production incentive program. Failing to agree on a plan last year, both the House and Senate are poised to consider the issue again with differing plans already spread out on the table.
The issue will be a top priority for the 4AAF and your personal attention, advocacy and action will be vital in the coming two months. Weâre planning to work closely in a coalition, together with Film Florida and other industry members and stakeholders, to educate policy makers on the great value of the program to all Floridians.
As a first step, if you havenât done so yet, plan right now to be with your fellow 4AAF members for Advertising Day at the Capitol on March 24. We have a busy, informative day planned on Tuesday with plenty of time for meetings with your local legislators to promote the film program, and discuss other issues important to the advertising community. Contact your local club to get more information about joining us with your local delegation.
Prior to your visit -- or if you canât make it to Tallahassee for any reason -- be sure you get up to speed on the issue by liking Film Florida on Facebook and/or following @FilmFlorida on Twitter. You can also visit 4AAF.com for the latest updates. Scheduling meetings with you local Reps and Senators in advance is another good idea. Find them, together with their contact info, by visiting Online Sunshine, the Florida Legislatureâs official site.
We certainly hope you will continue to follow the issue closely and join your friends and colleagues in Tallahassee on March 24th for Advertising Day.
Now that the local ADDYs have been awarded, many club leaders have the opportunity to catch their breath. But, around the District it's a very busy end of March and April. As your Governor I try to visit as many clubs as possible. I was able to attend some of the local competitions and thoroughly enjoyed all the great creative work. I look forward to seeing the winners who advance to our District judging in Sarasota.
The Florida legislative session is underway
We have had an amazing 22% increase in local American Advertising Award local competition entries this year. Leading the way were AAF Tampa Bay with 568 and the Caribbean Ad Fed with an amazing 1017. Now that all the ADDY entries are in and most of them judged, all that is left is the anticipation...for most. A big thank you goes out to the volunteers who work hours upon hours, handling the judging, planning the awards gala and many other aspects of the process.
Each year the American Advertising Federationâs Mosaic Center on Diversity and Inclusion hosts numerous programs geared toward the advancement of multiculturalism within the marketing, communications and advertising industry. We are particularly proud of the Most Promising Multicultural Students Program, which since its inception in 1997, has helped more than 100 agencies and companies jump-start the careers of over 600 multicultural professionals.
Just like hanging stockings "by the chimney with care," most Agencies, freelancers and in-house creatives put together their ADDY entries and dream too. They picture themselves receiving their national ADDY Award at the AAF Gala in Las Vegas this June. (and probably hope for a royal flush as well). I have heard a story of a freelancer here in the Fourth District some years ago who entered a piece that won a local silver ADDY.
November means a lot to us. For our families it means a time to plan get togethers. It means family pot lucks, eating great food and not so great food, planning epic shopping expeditions and generally just being family and making memories.
It also means that elections are over and we examine who won, who lost and what it all may mean.
Winter Park â Award-winning advertising professionals, Shannon (Hallare) Fisher, Sean Brunson and Tim Fisher
Sarasota, FL â Milestone Marketing overhauled the identity of non-profit Open Door America,