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Clearwater, FL, April 21, 2016 – GSP, a leading retail services provider and creator of the groundbreaking site-profiling technology, AccuStore®, announced today that tech guru Michael Winser has joined its board of directors.

“Michael has an incredible software applications background,” said CEO Geoff Neuhoff, noting Winser’s extensive resume of work. “His rich history of developing tech solutions at industry giants such as Microsoft and Google will be an incredible asset in advising GSP’s innovation strategy. He can help ensure we are effectively leveraging our company’s technologies and advise on areas of ongoing development such as our AccuStore site-profiling platform. We are honored to have Michael on our board.”

Winser has worked on everything from Internet Explorer to kitchen design software and has one patent under his belt for virtual magnifying glass architecture. After more than 16 years at Microsoft, he spent a decade in the world of software startups before joining Google as a group product manager. Winser is also a member of the NY CTO Club, an invitation-only group of New York’s most senior technologists.

“GSP’s site intelligence platform, AccuStore®, and proprietary POPManager® software are the catalysts behind its retail execution solutions,” said Winser. “I look forward to working with the GSP leadership team as they continue to help retailers with technology that streamlines communications, reduces expenses, improves execution and accelerates growth,” he added.

Technology has long been a part of GSP’s DNA. As early as the 1980s, when the company noticed retailers were guessing at print quantities because they didn’t have accurate site measurements, GSP developed a proprietary software system that enabled it to guarantee the right sign made it to the right store every time. That system became the industry-leading tool for eliminating waste and minimizing marketing signage costs. GSP continued to develop even more innovative site profiling software solutions and a mobile app to improve the store experience. In 2014, the AccuStore® brand was born with a dedicated staff to support the technology.

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AAF Tampa Bay and Ad 2 Tampa Bay win AAF Club of The Year


WASHINGTON, DC, Apr. 20, 2016—The 2016 Club Achievement Award winners were selected earlier this month, awarding 46 of the American Advertising Federation’s (AAF) member clubs across eight categories of entry. Winners will be honored at The Salute to Achievers Ceremony at ADMERICA, the AAF’s annual national conference, in June in Anaheim, CA at the Disneyland Resort.

The AAF’s Club Achievement Competition is designed to recognize outstanding accomplishments of its affiliated advertising clubs, showcasing the programs and projects its professional member clubs undertake each year. It was established to honor significant contributions to the AAF network of professional advertising clubs and to encourage excellence in areas of club operations that strengthen the AAF’s member clubs.

“This year, there were nearly 300 entries," said Joanne Schecter, Executive Vice President, AAF Club Services. "This outstanding work represents hours upon hours of dedicated volunteer time. The award winning work is a testimony to the successful programs and projects our clubs launch every year.”

Intended to recognize excellence and encourage high standards among industry professionals, the Competition awards local advertising clubs for their initiatives in eight categories: Advertising Education, Communications, Club Operations, Diversity and Multicultural Initiatives, Government Relations, Membership Development, Programs and Public Service. Clubs with the highest total winning scores are awarded the distinction of Club of the Year and includes the honor of President of the Year.

This year, there are six Clubs of the Year, awarded for each of the five divisions. They are:

Division 1 – AAF Louisville
Club President – Dan Dry

Division 2 – AAF Houston
Club President – Tammy Guest

Division 3 – AAF Omaha
Club President – Amanda Peterson

Division 4 (tie)
AAF Central Minnesota
Club President - Katie Sczublewski

AAF Tampa Bay
Club President – Josh St. Aubin

Division 5
Ad 2 Tampa Bay
Club President – Danielle Torres

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Local celebrations honoring winners have been on-going the past few weeks in advance of the District judging. Click here to see the winners and events.

The Fourth District Annual Conference and American Advertising Awards Gala will be held in Tampa April 29 thru May 1. Click here for information, registration and tickets.

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20110806 Barry Wallace 460
AAF Tampa Bay has honored Governor-Elect Barry Wallace with the AAF Silver medal. For over 25 years Barry has been a recognizable face in the advertising community. As one of Tampa’s most sought after creatives, Barry has walked the halls of many of the area’s top advertising agencies. Barry began his creative career at a very young age by sparking the imagination of young children while working as a performer at Disneyland. He went on to work as a Creative Director for Tully-Menard Advertising, The Lipphardt Agency, The Dutcher Group, Walker Brands, his own Barry Wallace Brand Design and now serves our industry as the Marketing Manager for JL Marine Systems, Inc.

Creatively, Barry has garnered countless awards for his work both regionally and nationally. Tonight adding the 2015 Silver Medal award to his list of accolades. Barry epitomizes the Silver Medal award not only for his successful career, but also for his devotion to our community. As a leader in the American Advertising Federation, Barry has held many positions including President of AAF Tampa Bay. He now serves on the National Committee for the American Advertising Awards and is the incoming Governor of AAF District 4.

Barry is an active member in his church and has helped a number of Tampa Bay’s non-profit organizations, tapping his experiences as a creative professional, a mentor, a father and a leader to help wherever and whenever possible.

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Smokey bones logoWithin 30 days of breaking ties with Logan's Roadhouse and starting the New Year at an even faster rate than last year's record pace, Zimmerman Advertising has announced its partnership with Smokey Bones Bar& Fire Grill, serving as the Florida-based chain's new Agency of Record.

Zimmerman won 12 accounts in 2015, making it one of the most successful years in the agency's history. The agency says a clear focus on sharpening talent, enhancing culture and doubling down on retail data strategy was a major factor in the renaissance the agency is enjoying. Smokey Bonesputs Zimmerman back in the casual dining sector.

"We were looking for an agency that had a fantastic reputation for execution and not afraid to push the envelope. They will be a great partner to our team and our objectives," says Ryan Esko, CEO ofSmokey Bones

Smokey Bonesis one of the leading restaurants known for its slow-smoked and fire-grilled dishes, operating 67 locations in 16 states and employs nearly 3,800 people. Smokey Bones recently opened three new locations and has plans to open a number of restaurants in the next couple of years.

"We want to work for brands that are aggressively led by executives that are driven to find the true business potential and see growth as an essential goal. Ryan Eskoexemplifies that," says Zimmerman Advertising CEO,Michael Goldberg.

Zimmerman will be leading the ambitious dining chain's creative services, strategy, media planning & buying (traditional and digital), social media activation and production.

"Smokey Bonesis a brand that demands guts, grit and growth. We love that. In fact, that's the only way we work," saysJordan Zimmerman, Founder and Chairman of Zimmerman.

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The new year has arrived for the ADDYs. New categories reflect changes in advertising and will recognize the most creative work. Make plans to attend your local club’s ADDY workshop to get the full story.

The competition software and submission process has started. Please download the 2015-16 Call for Entries kit here.

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11011562 10155744242655361 2905084696471464443 oAAF Panama City President Kristi Kirkland, President of Answer Marketing a business acceleration firm, has been awarded the 2015 Woman of Distinction Business Leader award. Women of Distinction Award honors women from across the United States who have demonstrated excellence, leadership and integrity in their fields and in the community, serving as role models for other successful women.

The Women of Distinction a program inspired by Girl Scouts nationally, the Girl Scouts of the Florida Panhandle annually honors women from across the Florida Panhandle who truly stand out for their commitment to the community. Kristi was nominated in 2013 making it into the top 20 honoree's and recently in 2015 in the top five being awarded under the category for Business Leader. During this event Answer Marketing was blessed to be able to offer a scholarship to a local Girl Scout for furthering education a passion of hers.

Military raised helped shape Kristi's career as President of Answer Marketing a business acceleration firm founded on helping professionals succeed. Love of family, friends, and community, plus working as hard as she plays drives her energy in business and in life. Not one to say, No, where there's a need her routine involves serving as President of AAF Panama City, Fellowship of Christian Athletes, member of both local chapters of the Chamber of Commerce, NAWP, and director of several professional groups built by her company; A-Team, S.M.A.R.T. team, and the Loyal to Local Cash Mob. She's served as Charter member of Rotary, board member of Girls Inc and Emerald Coast Business Women, as well as being an ongoing support resource and volunteer for many non-profits, professional and charitable organizations.

“The military taught me it is ALL our duty to use our abilities to build a better world,” said Kristi Kirkland, “Alone we can be good, but together we can be great. It is my hope to always be part of the solution showing there is a better way together.”

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Clearwater, FL  – GSP, a leading provider of retail services, announced today that it has added the EFI™ VUTEk HS100 Pro, a high volume digital UV inkjet press, to its GSP Madison operations facility. The new digital press prints at speeds up to 70 boards per hour, to help GSP reduce turnaround times for its clients.
"The new VUTEk HS100 Pro is extremely efficient in handling a wide array of substrates,” said Elaine Scrima, GSP’s Vice President of Operations. “It combines the high quality our customers deserve with higher productivity to meet their demands, so we have the ability to achieve fast, accurate output with photorealistic color consistency.”
The new 3.2-meter, hybrid digital UV press is part of GSP’s previously announced plan for plant upgrades.
It will expand GSP’s digital efficiency and commitment to overall excellence.

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The AAF 4th District converged in Tallahassee earlier this week to recognize Advertising Day at the Capitol. 40 AAF members from across the state met with their local Senators and Representatives to discuss how Advertising fuels Florida's economy and other issues impacting the industry.

 A prominent topic of conversation focused around a potential Film Incentive bill that would help Florida compete with other states for movie and film production jobs as well as encourage tourism.

The executive members representing the 4th District additionally met with the Senate President to discuss this potential bill and the need to work one-on-one with local  Representatives to champion the cause. 

Before adjourning for the day the AAF was treated to a private tour of the Senate Chamber hosted by Senator Latvalla and an inspiring talk from Representative Peters.

This was the first time in recent history the AAF 4th District chose to hold Advertising Day during fall Committee Meetings instead of date while legislature is in session. The date change allowed our members to meet with and educate their legislators before bills are finalized.

CLICK HERE to view the D4 Facebook page for more photos from Ad Day. To see more from the other delagate clubs search #AdDay.

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Artemis, a Melbourne-based information technology company, was recently awarded the GrowFL economic development program's CEO Nexus Cup.

The CEO Nexus Cup is a traveling trophy and member-recognition award, lauding those companies that have achieved significant entrepreneurial success. Artemis doubled its business over the last three years and was named,Innovative Company of the Yearby the Economic Development Commission (EDC) of Florida’s Space Coast.

Artemis specializes in providing technical support and networking solutions to the healthcare, non-profit, and professional services industries. The company's areas of expertise include both cloud computing infrastructure and on-premises technology infrastructure.

The company's president, Travis Proctor, was recognized by Florida Governor Rick Scott as one of Florida’s top young entrepreneurs in 2012.

“When a company doubles its business over the course of three short years, you can’t help but take notice,” said Tom O’Neal, executive director of GrowFL and associate vice president for UCF’s Office of Research and Commercialization. “Travis Proctor is an astute entrepreneur leading an exceptional team of professionals. We look forward to seeing what else the future holds as the company continues along its path of expansion and growth.”

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Having already won American Advertising Awards for their work in last year's competition, two websites by Tampa digital agency Bayshore Solutions won silver in the 45th annual Creativity International Awards program. University of South Florida Center for Advanced Medical Learning and Simulation (CAMLS) won in the B-to-B category, and J.C. Newman Cigar Company's Diamond Crown took silver international honors for self-promotional brand websites.

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(Fort Lauderdale, FL) SproutLoud, an award-winning hyperlocal channel marketing platform that delivers local marketing automation to some of the best global brands, today announced new client Virginia Farm Bureau Insurancea leading insurance provider for individuals, families and farms in Virginia. SproutLoud offers a new platform for Virginia Farm Bureau Insurance that is complete with a unique suite of services, which will allow them to streamline their current local marketing for their agents and leverage new marketing solutions.

Complemented by the full integration with SproutLoud’s user-friendly online marketing portal, the new platform for Virginia Farm Bureau Insurance is envisioned to enrich their network by simplifying the marketing process, furnishing tools to manage creative assets, and launching multichannel marketing campaigns. More specifically, the added benefit of SproutLoud’s seamless co-op funds management process increases both efficiency and profitability, resulting in a more succinct brand presence.

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Florida-Based Agency Puts Altruism on the Forefront. 

Many agencies say they give back to the community, but Jacksonville, Fla.-based Dalton Agency means it. With the yearly Dalton Cares program, this 75-person shop holds an annual contest for one nonprofit to earn a pro bono campaign.

"All the services, all the creative -- we even write them a check," said Jim Dalton, CEO and president.

The agency, now with six locations, earned $9.3 million in revenue last year from clients including the American Heart Association, McDonald's co-ops, Point Blank Body Armor and NYCM Insurance.

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Tax Reform Unlikely Soon

As Congress prepares to leave Washington, DC for the August recess, the odds keep getting longer that comprehensive or corporate tax reform will happen before the next election.

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TAMPA, Fla.  – ADM Two Exhibits & Displays welcomes Tony Ricci in the role of new business development / senior account executive.

Tony has over 20 years in the exhibit industry. He has served in many capacities and comes to ADM Two from the wholesale side of the industry. Tony gained sales and marketing experience in direct display sales beginning in 1994, then moved into show management, event facility management, and more recently served as a regional account executive with a national graphics and hardware wholesaler.

Tony possesses extensive knowledge of large format graphic fabrication techniques and the latest exhibition hardware solutions. His enthusiasm and creativity allow him to provide a unique approach and focus to every project.

“I am excited to join ADM Two and continue building on their over 25 years of providing unique custom solutions across the trade show, event and museum customer spectrum,” says Tony of his new role at ADM Two.

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The Jack Philipps Gold Medal is the highest honor presented by AAF Fourth District. The honoree this year is two-time past District Goveror Jackie Barker, president and CEO of Sky Advertising in Satellite Beach. Through the years she has displayed superior leadership and talent in the field of advertising, both professionally as well as with her extensive involvement in the community.
Jackie began her advertising career working in the media sales at WAOA in Melbourne. She fostered relationships and helped her clients develop strategic marketing plans to grow their business. After working in the sales environment, Jackie decided she wanted to learn the agency business. She went to work at MTN as a media buyer and business manager, where she gained experience for eight years. She then teamed up with a creative director that was starting an agency, and together they founded Media Ink. In 2000, she branched out on her own. Starting with only her local contacts, a small budget and her expertise to guide her, now nine years later Sky Advertising has become one of Space Coast's leading full service advertising agencies including an on-site production studio.  
Sky Advertising's growth is a direct result of Jackie's passion for advertising and the creativity of this industry. She works hard for all her clients, local and regional, no matter the size of the budget. Her employees are taught to put the quality of the work first. With Jackie as a mentor, challenging them to push themselves, the environment she creates inspires them to stretch their creativity.
Jackie's involvement with the advancement of advertising has been proven by her years of involvement with the AAF.  She is past president of AAF- Space Coast and served the AAF -Fourth District for over ten years on numerous committees, including the government relations committee that successfully helped defeat Amendment Five that threatened to tax the advertising industry. She was later elected to the executive committee where she served two terms as both Governor and Immediate Past Governor. While most people would consider this amount of service to be enough, Jackie didn’t. She went on to serve the next four years on the executive committee of the Easter Region of AAF where she has been instrumental in trying to jumpstart activities to bring the districts the Eastern Region serve together in the name of advertising.
Outside of her positions on the local, district, and national boards for AAF, Jackie has served numerous local clubs and districts as an ADDY judge, as well as a recipient herself. She has also served as a judge in several NSAC competitions across the country.
It goes without saying that Jackie is a community leader. She has worked on local and regional non-profit boards for over 20 years. She has a special knack for getting executive committees to stay on strategy, and is not afraid to ruffle feathers in the name of advancement for the non-profit and advertising industries. She served eight years with the Space Coast Convention and Visitors Bureau, three of those as chair, as well as serving as the marketing director for the Space Coast Department of Tourism.
Jackie helped local businesses have their voices heard on the local and national scale by being one of the first leaders to bring a grassroots group together to form Citizens for Space. This group lobbies in Tallahassee and Washington, DC to educate legislators about the financial impact of the space program, as well as the international impact on this country as a leader in space advancement.
The marketing of the Melbourne Zoo has been developed largely under Jackie's leadership. She has been on the zoo board for over 16 years, helping guide the areas largest family attraction to membership growth, be on the cutting edge with new attractions, and keeping consistent creative campaigns that fit within the Zoo’s brand.

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The 2015 AAF Fourth District American Advertising Awards presented 80 Gold and 165 Silver ADDY awards at a gala presentation at the Dr. Phillips performing arts center in Orlando on Saturday night, May 1. The Student Best of Show award went to the Junior class at the Ringling College of Art & Design Department of Motion Design for a compilation of work. Best of Show in the professional division was presented to TEAM Enterprises of Ft. Lauderdale for work done for their client Google.

View the online winners book and complete list of awards here.

Click here to download a PDF of the 2015 4th District ADDY Winners Book

Best in category Charlie Awards were presented to the following:

Best of Show and Charlie Award in Non Traditional Advertising - TEAM Enterprises, Ft. Lauderdale

Three Charlie Awards - Integrated Campaigns, Collateral, and Ad Industry Self Promotion - Push. Orlando

Two Charlie Awards – Radio and TV - PP+K, Tampa

Sales Promotion - Royal Caribbean International, Miami

Magazine - Alma Ad, Miami

Newspaper - Schifino Lee, Tampa

Digital Advertising - Y&R / Bravo, Miami

Arts & Sciences - Wingard Creative, Jacksonville

Public Service - Sachs Media Group, Tallahassee

Elements of Advertising - On Ideas, Jacksonville

Judges Award – Cinematography - 208 Monkeys LLC, Tampa

Judges Award – Illustration - Beyond Publishing, St George

Students ADDY Special Awards:

STUDENT BEST OF SHOW – Ringling College of Art & Design Department of Motion Design Junior Class

Judges Choice –Craftsmanship - Brandon Stoker, University of Central Florida

Judges Choice – Illustration - Ashley Gorman, Digital Media Arts College

Judges Choice – Design -Anastasiya Belous, Pensacola Christian College

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WASHINGTON, D.C.—Sarah Jeffcoat, Executive Director of the American Advertising Federation's (AAF) District Four, AAF Tampa Bay and Ad 2 Tampa Bay and longtime member of the American Advertising Federation, was chosen to receive the 2015 Betty Riehl Excellence in Service Award. For the past 14 years, Sarah has served with distinction in her role as executive director and has played an important role in AAF’s initiatives nation-wide.

Awarded annually, the AAF's Board of Directors established the Betty Riehl Excellence in Service Award in 1997 to recognize and honor employees of AAF member clubs, federations, districts and National AAF. The award is named in honor of the late Betty Riehl, who served on the staff of the AAF for more than two decades, prior to her retirement in 1995. Betty Riehl served as executive assistant to the president and staff liaison to the AAF Board of Directors and board committees. She was respected and revered throughout the membership for her dedication to her job, her organizational skills and her grace, good humor and caring nature in addressing and responding to member needs throughout her AAF career.

“In the true spirit of the award, Sarah manages the intricacies of her role while mirroring Betty Riehl’s grace, good humor and caring nature,” said Joanne Schecter, Executive Vice President of AAF Club Services.

Over the years, Sarah has worked to maintain the financial health and visibility for the two clubs and the district that she serves. She has participated in the AAF’s national conference, ADMERICA, every year and has served as a leader in workshops and seminars offering advice to new leaders and collaborates with her colleagues on concerns that all clubs address each year.

“Sarah has established herself as an invaluable resource for the two clubs and the district that she serves as well as the national goals of the AAF,” said Schecter.

In addition to Sarah’s job responsibilities, she routinely volunteers her time and services to other clubs in the AAF network, lending her knowledge, ideas and expertise to the management challenges they face.

 Sarah will be honored at the Salute to Achievers Luncheon at AAF’s national conference, ADMERICA, on June 13, 2015 in Las Vegas, NV.

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Randy Blake, who served as AAF Fourth District Governor in 1996-97 passed away peacefully surrounded by his family on March 10, 2015 at Lynchburg General Hospital. in Lynchburg , Virginia after a months long battle with cancer.

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By Jack Hebert, Fourth Dist. AAF Lobbyist

State legislators headed to Tallahassee this week kicking off their annual 60-day session on Tuesday amid the tradition opening-day fanfare including a State-of-the-State address by Gov. Scott. In addition to the one task they must accomplish -- crafting a balanced state budget -- lawmakers also face a wide variety of issues including revisiting funding for Florida’s popular film and entertainment production incentive program. Failing to agree on a plan last year, both the House and Senate are poised to consider the issue again with differing plans already spread out on the table.

The issue will be a top priority for the 4AAF and your personal attention, advocacy and action will be vital in the coming two months. We’re planning to work closely in a coalition, together with Film Florida and other industry members and stakeholders, to educate policy makers on the great value of the program to all Floridians.

As a first step, if you haven’t done so yet, plan right now to be with your fellow 4AAF members for Advertising Day at the Capitol on March 24. We have a busy, informative day planned on Tuesday with plenty of time for meetings with your local legislators to promote the film program, and discuss other issues important to the advertising community. Contact your local club to get more information about joining us with your local delegation.

Prior to your visit -- or if you can’t make it to Tallahassee for any reason -- be sure you get up to speed on the issue by liking Film Florida on Facebook and/or following @FilmFlorida on Twitter. You can also visit for the latest updates. Scheduling meetings with you local Reps and Senators in advance is another good idea. Find them, together with their contact info, by visiting Online Sunshine, the Florida Legislature’s official site.

We certainly hope you will continue to follow the issue closely and join your friends and colleagues in Tallahassee on March 24th for Advertising Day.

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