Florida-Based Agency Puts Altruism on the Forefront. 

Many agencies say they give back to the community, but Jacksonville, Fla.-based Dalton Agency means it. With the yearly Dalton Cares program, this 75-person shop holds an annual contest for one nonprofit to earn a pro bono campaign.

"All the services, all the creative -- we even write them a check," said Jim Dalton, CEO and president.

The agency, now with six locations, earned $9.3 million in revenue last year from clients including the American Heart Association, McDonald's co-ops, Point Blank Body Armor and NYCM Insurance.

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Tax Reform Unlikely Soon

As Congress prepares to leave Washington, DC for the August recess, the odds keep getting longer that comprehensive or corporate tax reform will happen before the next election.

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TAMPA, Fla.  – ADM Two Exhibits & Displays welcomes Tony Ricci in the role of new business development / senior account executive.

Tony has over 20 years in the exhibit industry. He has served in many capacities and comes to ADM Two from the wholesale side of the industry. Tony gained sales and marketing experience in direct display sales beginning in 1994, then moved into show management, event facility management, and more recently served as a regional account executive with a national graphics and hardware wholesaler.

Tony possesses extensive knowledge of large format graphic fabrication techniques and the latest exhibition hardware solutions. His enthusiasm and creativity allow him to provide a unique approach and focus to every project.

“I am excited to join ADM Two and continue building on their over 25 years of providing unique custom solutions across the trade show, event and museum customer spectrum,” says Tony of his new role at ADM Two.

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The Jack Philipps Gold Medal is the highest honor presented by AAF Fourth District. The honoree this year is two-time past District Goveror Jackie Barker, president and CEO of Sky Advertising in Satellite Beach. Through the years she has displayed superior leadership and talent in the field of advertising, both professionally as well as with her extensive involvement in the community.
Jackie began her advertising career working in the media sales at WAOA in Melbourne. She fostered relationships and helped her clients develop strategic marketing plans to grow their business. After working in the sales environment, Jackie decided she wanted to learn the agency business. She went to work at MTN as a media buyer and business manager, where she gained experience for eight years. She then teamed up with a creative director that was starting an agency, and together they founded Media Ink. In 2000, she branched out on her own. Starting with only her local contacts, a small budget and her expertise to guide her, now nine years later Sky Advertising has become one of Space Coast's leading full service advertising agencies including an on-site production studio.  
Sky Advertising's growth is a direct result of Jackie's passion for advertising and the creativity of this industry. She works hard for all her clients, local and regional, no matter the size of the budget. Her employees are taught to put the quality of the work first. With Jackie as a mentor, challenging them to push themselves, the environment she creates inspires them to stretch their creativity.
Jackie's involvement with the advancement of advertising has been proven by her years of involvement with the AAF.  She is past president of AAF- Space Coast and served the AAF -Fourth District for over ten years on numerous committees, including the government relations committee that successfully helped defeat Amendment Five that threatened to tax the advertising industry. She was later elected to the executive committee where she served two terms as both Governor and Immediate Past Governor. While most people would consider this amount of service to be enough, Jackie didn’t. She went on to serve the next four years on the executive committee of the Easter Region of AAF where she has been instrumental in trying to jumpstart activities to bring the districts the Eastern Region serve together in the name of advertising.
Outside of her positions on the local, district, and national boards for AAF, Jackie has served numerous local clubs and districts as an ADDY judge, as well as a recipient herself. She has also served as a judge in several NSAC competitions across the country.
It goes without saying that Jackie is a community leader. She has worked on local and regional non-profit boards for over 20 years. She has a special knack for getting executive committees to stay on strategy, and is not afraid to ruffle feathers in the name of advancement for the non-profit and advertising industries. She served eight years with the Space Coast Convention and Visitors Bureau, three of those as chair, as well as serving as the marketing director for the Space Coast Department of Tourism.
Jackie helped local businesses have their voices heard on the local and national scale by being one of the first leaders to bring a grassroots group together to form Citizens for Space. This group lobbies in Tallahassee and Washington, DC to educate legislators about the financial impact of the space program, as well as the international impact on this country as a leader in space advancement.
The marketing of the Melbourne Zoo has been developed largely under Jackie's leadership. She has been on the zoo board for over 16 years, helping guide the areas largest family attraction to membership growth, be on the cutting edge with new attractions, and keeping consistent creative campaigns that fit within the Zoo’s brand.

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The 2015 AAF Fourth District American Advertising Awards presented 80 Gold and 165 Silver ADDY awards at a gala presentation at the Dr. Phillips performing arts center in Orlando on Saturday night, May 1. The Student Best of Show award went to the Junior class at the Ringling College of Art & Design Department of Motion Design for a compilation of work. Best of Show in the professional division was presented to TEAM Enterprises of Ft. Lauderdale for work done for their client Google.

View the online winners book and complete list of awards here.

Click here to download a PDF of the 2015 4th District ADDY Winners Book

Best in category Charlie Awards were presented to the following:

Best of Show and Charlie Award in Non Traditional Advertising - TEAM Enterprises, Ft. Lauderdale

Three Charlie Awards - Integrated Campaigns, Collateral, and Ad Industry Self Promotion - Push. Orlando

Two Charlie Awards – Radio and TV - PP+K, Tampa

Sales Promotion - Royal Caribbean International, Miami

Magazine - Alma Ad, Miami

Newspaper - Schifino Lee, Tampa

Digital Advertising - Y&R / Bravo, Miami

Arts & Sciences - Wingard Creative, Jacksonville

Public Service - Sachs Media Group, Tallahassee

Elements of Advertising - On Ideas, Jacksonville

Judges Award – Cinematography - 208 Monkeys LLC, Tampa

Judges Award – Illustration - Beyond Publishing, St George

Students ADDY Special Awards:

STUDENT BEST OF SHOW – Ringling College of Art & Design Department of Motion Design Junior Class

Judges Choice –Craftsmanship - Brandon Stoker, University of Central Florida

Judges Choice – Illustration - Ashley Gorman, Digital Media Arts College

Judges Choice – Design -Anastasiya Belous, Pensacola Christian College

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WASHINGTON, D.C.—Sarah Jeffcoat, Executive Director of the American Advertising Federation's (AAF) District Four, AAF Tampa Bay and Ad 2 Tampa Bay and longtime member of the American Advertising Federation, was chosen to receive the 2015 Betty Riehl Excellence in Service Award. For the past 14 years, Sarah has served with distinction in her role as executive director and has played an important role in AAF’s initiatives nation-wide.

Awarded annually, the AAF's Board of Directors established the Betty Riehl Excellence in Service Award in 1997 to recognize and honor employees of AAF member clubs, federations, districts and National AAF. The award is named in honor of the late Betty Riehl, who served on the staff of the AAF for more than two decades, prior to her retirement in 1995. Betty Riehl served as executive assistant to the president and staff liaison to the AAF Board of Directors and board committees. She was respected and revered throughout the membership for her dedication to her job, her organizational skills and her grace, good humor and caring nature in addressing and responding to member needs throughout her AAF career.

“In the true spirit of the award, Sarah manages the intricacies of her role while mirroring Betty Riehl’s grace, good humor and caring nature,” said Joanne Schecter, Executive Vice President of AAF Club Services.

Over the years, Sarah has worked to maintain the financial health and visibility for the two clubs and the district that she serves. She has participated in the AAF’s national conference, ADMERICA, every year and has served as a leader in workshops and seminars offering advice to new leaders and collaborates with her colleagues on concerns that all clubs address each year.

“Sarah has established herself as an invaluable resource for the two clubs and the district that she serves as well as the national goals of the AAF,” said Schecter.

In addition to Sarah’s job responsibilities, she routinely volunteers her time and services to other clubs in the AAF network, lending her knowledge, ideas and expertise to the management challenges they face.

 Sarah will be honored at the Salute to Achievers Luncheon at AAF’s national conference, ADMERICA, on June 13, 2015 in Las Vegas, NV.

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Randy Blake, who served as AAF Fourth District Governor in 1996-97 passed away peacefully surrounded by his family on March 10, 2015 at Lynchburg General Hospital. in Lynchburg , Virginia after a months long battle with cancer.

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By Jack Hebert, Fourth Dist. AAF Lobbyist

State legislators headed to Tallahassee this week kicking off their annual 60-day session on Tuesday amid the tradition opening-day fanfare including a State-of-the-State address by Gov. Scott. In addition to the one task they must accomplish -- crafting a balanced state budget -- lawmakers also face a wide variety of issues including revisiting funding for Florida’s popular film and entertainment production incentive program. Failing to agree on a plan last year, both the House and Senate are poised to consider the issue again with differing plans already spread out on the table.

The issue will be a top priority for the 4AAF and your personal attention, advocacy and action will be vital in the coming two months. We’re planning to work closely in a coalition, together with Film Florida and other industry members and stakeholders, to educate policy makers on the great value of the program to all Floridians.

As a first step, if you haven’t done so yet, plan right now to be with your fellow 4AAF members for Advertising Day at the Capitol on March 24. We have a busy, informative day planned on Tuesday with plenty of time for meetings with your local legislators to promote the film program, and discuss other issues important to the advertising community. Contact your local club to get more information about joining us with your local delegation.

Prior to your visit -- or if you can’t make it to Tallahassee for any reason -- be sure you get up to speed on the issue by liking Film Florida on Facebook and/or following @FilmFlorida on Twitter. You can also visit 4AAF.com for the latest updates. Scheduling meetings with you local Reps and Senators in advance is another good idea. Find them, together with their contact info, by visiting Online Sunshine, the Florida Legislature’s official site.

We certainly hope you will continue to follow the issue closely and join your friends and colleagues in Tallahassee on March 24th for Advertising Day.

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Tampa video production company CMR Studios has inked a contract with Ed Training Center to shoot and produce 700 videos in 2015.

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Each year the American Advertising Federation’s Mosaic Center on Diversity and Inclusion hosts numerous programs geared toward the advancement of multiculturalism within the marketing, communications and advertising industry. We are particularly proud of the Most Promising Multicultural Students Program, which since its inception in 1997, has helped more than 100 agencies and companies jump-start the careers of over 600 multicultural professionals.

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Just like hanging stockings "by the chimney with care," most Agencies, freelancers and in-house creatives put together their ADDY entries and dream too.  They picture themselves receiving their national ADDY Award at the AAF Gala in Las Vegas this June. (and probably hope for a royal flush as well).  I have heard a story of a freelancer here in the Fourth District some years ago who entered a piece that won a local silver ADDY. 

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November means a lot to us.  For our families it means a time to plan get togethers. It means family pot lucks, eating great food and not so great food, planning epic shopping expeditions and generally just being family and making memories.

It also means that elections are over and we examine who won, who lost and what it all may mean. 

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Winter Park – Award-winning advertising professionals, Shannon (Hallare) Fisher, Sean Brunson and Tim Fisher

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Sarasota, FL – Milestone Marketing overhauled the identity of non-profit Open Door America,

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SpaceX Fakcn 9 launches from KSC during the AAF 4th District Summer 14 Conference in Cocoa BeachPresidents and delegations from clubs around the District traveled to the Space Coast for our Summer Conference earlier this month.  It was our first conference of the year and an opportunity for leaders and members to share their ideas and successes and network with other advertising pros from around our state.  The club management programs were top notch with everything from ADDYs to Communications.  Our membership team are putting together some great tools for each club that will create better engagement for the members as well as educating people on key points about our industry.  Government Relations is always key to what we do and who we are as an organization.  We are fortunate to have our own lobbyist on the ground in Tallahassee and he was at the conference working with clubs on messaging as well as sharing any issues coming up locally and nationally that will affect our businesses.  Professional development from Hannah Byrne of Gulfstream Aerospace and Suzanne Sparling from Eastern Florida State College gave us the latest trends in mobile app development and branding.  Plus, we got to see a rocket launch!
A special thanks goes out to the membership of AAF Space Coast for their work in helping us
organize and execute this conference.  Hopefully everyone who attended left with some great information that they can use to help their business and  club thrive.  After interacting with our presidents, delegates and district committees I discover more and more how passionate they are about AAF and the industry they represent.  Click here to view highlights of the weekend.

Have a great month and...
Go Fourth!

Michael Andersen - Governor

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Each year, a few thousand students across 150 college campuses compete to solve a marketing challenge for a corporate sponsor. This week, the American Advertising Federation (AAF) announced Pizza Hut as the 2015 sponsor of the National Student Advertising Competition (NSAC). Pizza Hut previously sponsored the NSAC in 1997, and the AAF team is thrilled to partner with the brand once again.   

“Pizza Hut is in position for another wave of tremendous growth and we’re looking forward to partnering with the American Advertising Federation and being the focus assignment of more than 2000 students across 150 college campuses,” states Doug Terfehr, Director, Public Relations, Pizza Hut. “The pizza landscape continues to evolve and Pizza Hut has a track record of leading evolutions like this. We can’t wait to see what ideas and solutions the students come up with to help us better serve our customers in 2015 and beyond.”  

The 2015 NSAC will require AAF college chapter teams to develop a written integrated marketing campaign proposal and a 20-minute presentation in response to a real-world case study, co-authored by Pizza Hut and the AAF Education Services department. Each student team will first compete virtually or in person at the district level in one of the AAF’s 15 districts or the virtual district. Following the semi-finals in May, the top eight teams will advance to the national level where each will pitch their campaign in front of client judges to win the national title during the AAF’s National Conference, ADMERICA!, at Caesar’s Palace in Las Vegas, Nevada, June 10-13, 2015.  
“Both the advertising landscape and the consumers have changed dramatically over the past 17 years since we last worked with Pizza Hut on the National Student Advertising Competition, and the AAF is equally as excited to see what new innovative ideas the students have in store for this iconic fast food brand,“ said Constance Cannon Frazier, Chief Operating Officer, American Advertising Federation. “I want to thank Pizza Hut for supporting the future of the advertising industry by providing our students with yet another exciting marketing challenge.”

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The American Advertising Awards National presentation gala was in Boca Raton during the AAF AdMerica conference. Gold ADDY Winners from our District in the professional division were: Bepperton of the Caribbean Ad Fed and Alma DDB from Miami. Marca Miami won two National Silver ADDYs. Silver ADDYs were also presented to Push and Disney Yellow Shoes of Orlando, Publix from Polk and PSCU of Tampa Bay.

In the National Student ADDYs, Ringling College of Art & Design had two Gold and five Silver awards. Pensacola State College students won one Gold and one Silver.

Here is the complete album of the 2014 American Advertising Awards national competition winners.

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AD2 Tampa Bay

For the second consecutive year, Ad 2 Tampa Bay has been named the “Club of the Year and President of the Year” by Ad 2 National. Based on categories such as public service, government relations and communications, the award is given to one of the 32 clubs across the country that best exemplifies the founding principles of Ad 2.

“Ad 2 Tampa Bay’s purpose is to foster unity and camaraderie among our region’s young advertising community,” said Taryn Cashmere, president of Ad 2 Tampa Bay. “We’re proud of this recognition, and it serves to strengthen our role as the local voice of young ad professionals.”

The club was judged against a total of 8 different categories. Ad 2 Tampa Bay placed first for membership and diversity; second for communications, education and club operations; and third for government relations.

Ad 2 Tampa Bay’s chapter was started in 1978 and has received this award 13 times.

Other Club Achievement winners in the Fourth District are:

Ad 2 Orlando – 2nd place Advertising Education, 1st place Communications, 2ndplace Government Relations, 1st place Club Operations, 3rd place Diversity and Multicultural initiatives

AAF Tampa Bay – 3rd place Advertising Education

AdFed Suncoast – 1st place Communications


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AAF Fourth District members converged on the State Capitol in Tallahassee for Ad Day on Tuesday, April 1st, setting aside this important day to advocate for advertising. Highlights include presentations from senior House of Representatives member Ed Hooper of Clearwater, and freshman House member Kathleen Peters of South Pasadena. AAF attendees also heard from Rick Lockenbach, Executive Director of FACIL, the AAF Fourth District public service recipient for this year.
Speaking with legislators, attendees advocated for the Entertainment Industry Financial Incentive Program Bill  (SB 1650/HB 983) to help boost tourism and create jobs within the Sunshine State through tax incentives for the motion picture industry that is projected to have an impact of $15 revenue for every $1 invested. We reminded House and Senate members to resist any attempt to tax advertising services, and to take a "government hands-off" approach to advertising regulation. Our ad professionals also enjoyed the opportunity to share their unique expertise with local legislators to further their individual businesses and relationships. Click here to view pictures from the day.

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Time to book your legislative appointments!

Ad Day is next Tuesday, April 1st.

If you haven't already, NOW is the time to reach out to your district legislators and schedule appointments to meet with them when we visit the State Capitol in Tallahassee next Tuesday. If they are unable to meet with you personally, please schedule to meet with their aide if possible. Hearing from "back home" is important to legislators -- and our mission of advocacy for members of AAF-4th District. Please find links to Senate and House online directories for contact information for your legislators in the Resources Column of this email.

Please call Wendy at 239-910-3884 or This email address is being protected from spambots. You need JavaScript enabled to view it.
">This email address is being protected from spambots. You need JavaScript enabled to view it. if you have any questions or concerns.

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Please forward your booked appointment schedule to Nairn' Gillet. He will collect chapter name, your name and phone number, legislator's name, Tallahassee office number, and date/time of appointment.

Monday, 3/31

Check-in: Hotel Duval
415 N Monroe St, Tallahassee, FL 32301 
(850) 224-6000

• 5-7:15p Welcome Reception/Ad Day Orientation, Level 8, Hotel Duval
•7:30p Dinner on your own (not covered by District)

Tuesday, 4/1

• 7:30-9:30a Breakfast and Board Meeting
• 10a-Noon Ad Day Legislator Appointments
• Noon-1:30p Lunch, Senate Office Building Portico. We will hear from a special keynote speaker, and remarks from new FACIL Executive Director, Rick Lockenbach.FACIL is this year's 4th District Public Service recipient.
• 1:30-3p Ad Day Legislator Appointments
• 3p Senate Chamber Tour
• 4p Final Appointments or Departure

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Find Your District Legislators:
Florida Senate
Florida House of Representatives

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4th District State Lobbyist

Contact Jack with questions or insights about your legislators,setting appointments and ideas for meaningful contact with them.

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4th District Government Relations Chair

Contact Wendy with any questions or concerns you have about the event and its activities.

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4th District Legislative Liaison

Please forward your booked appointment schedule to Nairn'. He will collect chapter name, your name and phone number, legislator's name, Tallahassee office number, and date/time of appointment.

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