PRESS RELEASES
September 24, 2009 - State Farm Sponsor of 2010 Student Competition
WASHINGTON—State Farm Insurance is the 2010 sponsor of the American
Advertising Federation’s National Student Advertising Competition.
NSAC is the industry’s premier student competition, and over its nearly
40-year history, the program has launched the careers of more than
150,000 young professionals.
“The AAF is honored to collaborate with State Farm,” said James
Edmund Datri, AAF president and CEO. “State Farm will offer students
the opportunity to develop a marketing plan for an industry leader, and
I am sure State Farm, like our previous sponsors, will be impressed
with the students’ creativity and research.”
The sponsorship was announced today during the AAF National
Conference in Washington, D.C. State Farm insures more cars and homes
than any other insurer in the U.S. State Farm's 17,700 agents and
68,000 employees serve more than 81 million auto, fire, life and health
policies in the United States and Canada, and more than 1.9 million
bank accounts.
“State Farm is proud to sponsor this educational opportunity for
future advertising professionals and is eager to see the results
generated from the students’ work on our case study. Our goal is to
encourage creativity among students working on the case and also assist
AAF students with career building advice and guidance at their student
conference in St. Louis in October. We hope this real-life application
of their studies helps all of the students learn more about business
and advertising strategies,” said Mark Gibson, State Farm assistant
vice president – advertising.
AAF college chapter members will receive the State Farm case study
this fall. From this, they will develop a 32-page marketing campaign,
and they will also create a 20-minute pitch for judges.
The district competitions will take place in AAF’s 15 districts in
the spring of 2010, and the winners of these district competitions will
advance to the NSAC finals, which will be held in conjunction with the
AAF National Conference in Orlando, Fla., June 10-12, 2010. Over 150
AAF college chapters are expected to participate in the 2010
competition.
In addition to sponsoring the student competition, State Farm will
also host the 2009 AAF Student Conference in St. Louis, Mo., Oct.
15-16. The Student Conference offers students a variety of professional
development workshops and encourages them to meet and network with
industry leaders and program alumni.
To learn how to start an AAF college chapter or learn more about the
National Student Advertising Competition and AAF Student Conference,
please go to the AAF Web site at www.aaf.org/college
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